MarketingMachine learningSQL
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
Role summary
Agoda is looking for a strategic, data-driven leader to steer our global marketing investments. In this role, you aren’t just spending a budget; you are managing a global P&L. You will bridge the gap between high-level financial targets and granular marketing execution, ensuring every dollar spent maximizes long-term profitability. You will define our global market strategy, own our Lifetime Value (LTV) frameworks, and lead a high-performing team to outpace the competition in a high-velocity travel market.
This position grants you a "seat at the table" for Agoda’s most critical commercial decisions. You will use machine learning and predictive analytics to solve the "game theory" of the online travel industry, where pricing and loyalty change by the hour.
What You Will Do
• P&L Stewardship: Drive marketing investment strategies to meet Finance P&L targets, balancing short-term volume with long-term margin optimization.
• Strategic Growth Strategy: Define and execute Agoda’s global growth roadmap, identifying market opportunities and responding to competitor moves in real-time.
• Investment Orchestration: Coordinate marketing spend across all digital channels (Performance, Brand, Meta) to ensure a cohesive and efficient global footprint.
• LTV & Unit Economics: Together with the data science team, own and refine our definition of Lifetime Value (LTV); use these insights to shift the business toward high-value customer acquisition.
• Forecasting & Modeling: Lead business forecasting efforts to predict market shifts and proactively adjust investment levels.
• Cross-Functional Leadership: Act as the primary liaison between Marketing, Corporate Strategy, Product, Finance and Supply to align and execute cross-functional initiatives.
• Team Development: Lead and mentor a team of analysts, fostering a culture of rigorous experimentation and "get-things-done" ownership.
Experience & Skills
• Analytical Rigor: Exceptional ability to translate complex data sets into actionable business strategies. Expertise in SQL, Excel, or data visualization tools is expected.
• Commercial Acumen: Strong background in Revenue Management, Forecasting, Pricing, or Growth Equity. You understand how marketing levers impact the bottom line.
• Strategic Mindset: Experience defining 1–3 year growth strategies in a global, fast-paced e-commerce or OTA environment.
• Product Exposure: Familiarity with machine learning algorithms and technical product development—you can speak the language of engineers and data scientists.
• Leadership: Experience hiring and coaching high-potential talent in a multicultural, high-pressure environment.
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#Travel #Tech
Please review our Hiring Process Guidelines before your interview — click here to learn how interviewing at Agoda works.
Discover more about working at Agoda
• Agoda Careers https://careersatagoda.com
• Facebook https://www.facebook.com/agodacareers/
• LinkedIn https://www.linkedin.com/company/agoda
• YouTube https://www.youtube.com/agodalife
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolici