Senior Manager, Marketing Strategy (Bangkok-based, relocation provided)

About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. The Opportunity The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda's most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. We're looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda's commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You'll be responsible for end-to-end marketing leadership for the partnership. What Makes This Role Unique Scale & Impact • Own a full P&L for a multi-million dollar partnership • Direct control over budget allocation and investment levels across channels • Your optimization decisions drive both immediate ROI and long-term partnership health Strategic Complexity • Manage multiple brands with different customer profiles • Navigate the intersection of B2B partnership management and B2C performance marketing • Balance partner relationships with data-driven optimization • Influence partner marketing strategy while ensuring Agoda profitability targets Channel Mastery & Technical Growth You'll oversee the full marketing funnel: • Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness • Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization • App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets • Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers • Advanced SQL for booking analysis and channel performance tracking • A/B testing and experimentation methodology with clear measurement frameworks • Marketing analytics including attribution modeling and incrementality measurement Cross-Cultural Collaboration • Weekly syncs with partner marketing team • Joint planning and collaborative problem-solving • Navigate cultural nuances in partnership management Key Responsibilities 1. Team Leadership & Development • Manage, mentor, and develop a team of 2-3 marketing specialists • Set team priorities and OKRs aligned to partnership goals • Conduct performance reviews and career development conversations • Foster a culture of experimentation, learning, and accountability 2. Strategic Marketing Leadership & P&L Ownership • Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals • Guide team on channel strategies and ensure execution excellence • Own the full marketing P&L for the partnership • Design experimentation roadmap to validate strategic hypotheses • Monitor channel health and guide team to drill into anomalies or opportunities • Oversee dashboard/reporting development and team analytics capability 3. Analytics Strategy & Insights • Define analytics roadmap and experimentation strategy for the team • Write SQL queries to answer strategic business questions and guide team on complex analysis • Guide team on measurement frameworks and experiment design • Synthesize insights into executive-ready recommendations with business impact quantification • Build team capability in analytics and experimentation 4. Strategic Planning & Executive Stakeholder Management • Develop annual marketing roadmap and quarterly plans aligned to partnership goals • Lead weekly syncs with partner marketing leadership • Present quarterly business reviews to Agoda leadership (Director/VP level) • Own the annual planning process and budget allocation across channels • Partner with Agoda's commercial and product teams on partnership optimization • Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data 5. Program & Project Management • Lead large, multi-workstream initiatives end-to-end • Build detailed project plans with risk mitigation and milestone tracking • Establish governance cadence and reporting mechanisms • Ensure disciplined execution across markets and teams Requirements We're looking for candidates who demonstrate: 1. Analytical & Technical Skills • SQL proficiency (daily usage for analysis; comfortable working with multiple tables and complex joins) • Strong analytical thinking with ability to translate data into actionable insights • Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards) • Bonus: Exper