Senior Staff Performance Marketing Manager

1Password is growing. We’ve surpassed $500M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing. About 1Password At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work. If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future. At 1Password, our purpose is to build a safe, simpler digital future for everyone. As a Senior Staff Performance Marketing Manager, you’ll lead multi-channel paid Business-to-Business (B2B) strategy that supports our sales-led growth motion, helping reach enterprise and mid-market audiences and turn marketing investment into qualified pipeline and revenue. Reporting to the Director of Performance Marketing, this role is open to candidates based in the United States or Canada. How we’re using AI today On the Marketing team, we’re growing our AI capability together and redesigning how work gets done. We’ve built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights faster so we can spend more time on what’s most important: performance, judgement, and driving the future of 1Password. This is a remote opportunity within Canada and the US. What we're looking for: • 8+ years of experience in performance marketing, demand generation, or growth marketing. • Hands-on experience managing paid channels such as affiliates, paid social, display, native, programmatic, direct buys, or emerging channels. • Experience supporting a sales-led growth motion and connecting marketing activity to Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline, and revenue. • A track record of driving measurable pipeline and revenue impact through paid B2B programs. • Strong analytical skills and the ability to make thoughtful decisions using incomplete or imperfect data. • Experience partnering with campaign, analytics, marketing operations, or other cross-functional teams to improve performance. • Experience marketing complex technical products to audiences such as developers, information technology (IT) professionals, or other technical decision-makers. Experience in cybersecurity or familiarity with artificial intelligence (AI) tools and automated workflows is also a plus. What you can expect: • Own the B2B performance marketing and demand generation strategy for a sales-led growth motion, aligning paid programs with pipeline and revenue objectives. • Develop annual and quarterly roadmaps informed by business goals, audience insights, performance trends, and experimentation results. • Manage paid channels and platforms end to end, from strategy and execution through optimization, reporting, and continuous improvement. • Evaluate Return on Investment (ROI), marginal returns, and channel performance to guide budget shifts, scaling decisions, and investment strategy. • Monitor leading indicators such as leads, MQLs, conversion rates, and Cost per Lead (CPL), as well as downstream pipeline, opportunity volume, and revenue influence. • Design, execute, and analyze experiments across audiences, channels, creative, offers, and funnel stages, translating results into scaled programs and clear recommendations. • Partner with Global Campaigns, Analytics, Marketing Operations, and external vendors to improve lead quality, strengthen campaign performance, and share actionable insights. USA-based roles only: The annual base salary for this role is between $157,000 USD and $228,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. Canada-based roles only: The annual base salary for this role is between $133,000 CAD and $183,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. This posting is for an existing vacancy. Our culture At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone https://blog.1password.com/inside-the-culture-powering-1passwords-next-chapter/. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challeng