Lead Customer Marketing Manager

MEET DEEPL DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human-like translation, improved writing and real-time voice translation. Founded in 2017 by CEO Jaroslaw “Jarek” Kutylowski, DeepL now has around 1,000 passionate employees and is supported by world-renowned investors including Benchmark, IVP, and Index Ventures. Our goal is to become the global leader in trusted, intelligent AI technology, building products that drive better communication, foster connections, and create a meaningful impact. To achieve this, we need talented people like you to join our journey. If you’re ready to shape the future of AI and grow your career in a fast-moving, purpose-driven environment, DeepL is your next destination. WHAT SETS US APART What sets us apart is our blend of cutting-edge AI technology, meaningful work, and a culture where people truly thrive. We’re a team of innovators, researchers, and creators driven by a shared purpose to unlock human potential by making work simpler, smarter, and more connected. When we share what it’s like to work at DeepL, the reactions are overwhelmingly positive. This might be because of our technology that helps millions of people and businesses communicate and work better every day, or because of the trust, curiosity, and care that shape our culture. What we know for sure is this: being part of DeepL means joining a team dedicated to innovation, growth, and well-being. Discover more about life at DeepL onLinkedIn https://www.linkedin.com/company/deepl/,Instagram https://www.instagram.com/deepl_official/, and our Blog https://www.deepl.com/en/blog. MEET THE TEAM BEHIND THIS JOURNEY Over 200,000 businesses run on DeepL, and their stories are the most persuasive asset we have. This role puts them front and centre across brand, demand and growth. Buyers evaluating Language AI trust other buyers. We're building the proof that puts customer stories in front of them at scale. You'll sit in Product Marketing, report to the VP, and work at pace with Field, Brand, Digital, Comms and PR. YOUR RESPONSIBILITIES - Amplify our customers’ success: Surface the stories our customers are already telling within support tickets, sales nominations, deal wins and win-loss interviews, and choose the few that deserve to become full stories. Ship marquee stories (blue-chip, video, event-ready), named case studies and quantified proof points that show DeepL's AI doing real work in real businesses. - Put our customers on the world stage: Press interviews, webinars, keynotes and our Customer Advisory Board advocacy track. You recommend who speaks, agree the narrative with them in advance, and make each appearance count beyond the day itself.. - Put a real customer in front of every buyer: Sales and Customer Success come to you when a deal needs a reference. You'll know which customers will speak, what they'll speak about, and how recently each was asked. Sales enablement builds the seller tools - you supply the customers and the proof that goes inside them. - Share stories while they still matter: Stories work hardest published alongside a launch, event or campaign they belong to. You own the run from interview to live asset, including the legal and brand engagement, and keep customer permissions current so nothing sits waiting. MEASURES OF SUCCESS (FIRST 12 MONTHS) - New marquee stories the field, brand and events teams all pull from. - Named case studies covering every region, product lines and priority verticals - Reference requests resolved within the agreed turnaround time - Stories publishing in the same window as the launch or event they belong to - Clear evidence that deals using a customer reference close at a better rate QUALITIES WE LOOK FOR - Proven success in B2B marketing, over many years: customer marketing, content, comms or advocacy, with a track record of stories that engaged buyers and moved deals - Bias for action: you're a self-starter who clears your own hurdles. You do not wait for a brief - Automate before you escalate: when a step is slow, your instinct is to build a way round it. AI is already in your workflow, not on your list of things to try. - Storytelling: genuine curiosity about a customer's business problem, and the instinct to find the narrative inside it - Customer-facing polish: comfortable with customers from first discovery call through to launch - Strategic judgement: you can map advocacy output to our priorities and back the stories that serve them - Operational rigour: you have built the production, approvals and permissions process - and made it fast WHAT WE OFFER - Diverse and internationally distributed team: joining our team means becoming part of a large, global community with people of more than 90 nationalities. We're more than just colleagues; we're a group of professionals with a shared mission to connect diverse cultures. Our global presence is growing–we've doubled in size nearly every year, with our employees based in the UK, Germany, the Netherlands, Poland, the US, and Japan, and we continue to expand our network. - Open communication, regular feedback: as a language-focused company, we value the importance of clear, honest communication. We value smooth collaboration, direct and actionable feedback, and believe that leading with empathy and growth mindset makes us better together. - Hybrid work, flexible hours: we offer a hybrid work schedule, with team members coming into the office twice a week. This allows you to engage directly with your team and experience the unique energy of our workspace, while still enjoying the flexibility and comfort of working from home. With flexible working hours and trust in your productivity, we are in sync with your team’s general locations and time zones to foster effec