Director, Americas Marketing

MEET DEEPL DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human-like translation, improved writing and real-time voice translation. Founded in 2017 by CEO Jaroslaw “Jarek” Kutylowski, DeepL now has around 1,000 passionate employees and is supported by world-renowned investors including Benchmark, IVP, and Index Ventures. Our goal is to become the global leader in trusted, intelligent AI technology, building products that drive better communication, foster connections, and create a meaningful impact. To achieve this, we need talented people like you to join our journey. If you’re ready to shape the future of AI and grow your career in a fast-moving, purpose-driven environment, DeepL is your next destination. WHAT SETS US APART What sets us apart is our blend of cutting-edge AI technology, meaningful work, and a culture where people truly thrive. We’re a team of innovators, researchers, and creators driven by a shared purpose to unlock human potential by making work simpler, smarter, and more connected. When we share what it’s like to work at DeepL, the reactions are overwhelmingly positive. This might be because of our technology that helps millions of people and businesses communicate and work better every day, or because of the trust, curiosity, and care that shape our culture. What we know for sure is this: being part of DeepL means joining a team dedicated to innovation, growth, and well-being. Discover more about life at DeepL onLinkedIn https://www.linkedin.com/company/deepl/,Instagram https://www.instagram.com/deepl_official/, and our Blog https://www.deepl.com/en/blog. MEET THE TEAM BEHIND THIS JOURNEY DeepL is at an exciting inflection point, and we’re looking for a high-energy, creative marketing leader to own our marketing strategy for the Americas. As the Director of Americas Marketing, you won’t just be sitting in meetings—you’ll be the architect and the builder. This is a hands-on, individual contributor role where you’ll personally execute a regional go-to-market strategy that cuts through the noise of the crowded AI space. We need an out-of-the-box thinker who can bridge global strategy with local spark, making DeepL the go-to choice across the region. You’ll be a one-person engine room, driving measurable impact across the funnel and partnering closely with Sales to crush regional revenue targets. If you love the challenge of personally launching campaigns that turn heads and win hearts, this is your stage. You’ll be a vital voice in our GTM leadership, translating big business objectives into high-impact, marketing programs. This role reports directly to the VP of Demand Generation and sits at the heart of DeepL's go-to-market motion. YOUR RESPONSIBILITIES Regional Strategy & GTM Execution - Build and own the comprehensive marketing plan for the Americas, ensuring it is data-driven and aligned with both regional Sales priorities and global marketing initiatives - Partner with Global Performance & Campaigns and Digital Lifecycle teams to ensure global channel spend and lifecycle marketing are optimised for the Americas funnel, sparking high-quality pipeline growth across all segments, aligning with campaign managers to adapt global campaigns for the Americas - Drive regional ABM initiatives from concept to delivery, identifying high-value accounts and deploying tailored, creative messaging that stands out. - Provide strategic oversight for regional event management and field/partner marketing activities, ensuring events serve as a high-impact secondary channel for relationship building and lead generation. - Represent Marketing within the regional leadership team. Hold a seat at the table, building cross functional relationships, co-owning regional strategy with Sales and other leaders and building the regional culture together. Funnel Analysis & Optimization - Own the end-to-end regional funnel analysis, monitoring trends from top-of-funnel traffic and conversions to pipeline health and closed-won revenue. - Proactively diagnose funnel friction, lead flow issues, or conversion gaps, and liaise with central teams—including Web, Marketing Operations, and Lifecycle—to resolve leaks and ensure a seamless, high-performing conversion path. - Partner with Regional SDR team, executing plays and pipe gen days to ensure regional pipeline targets are met Collaboration & Execution - Operate as a high-velocity individual contributor who partners seamlessly with Global Marketing, Product Marketing, and regional Sales and SDR teams to deliver success. - Serve as the creative bridge between regional needs and global functions, advocating for local requirements while executing global initiatives with local flair. - Represent the Americas marketing motion at the senior level, owning the results, the budget, and the creative vision for the region. - Allocate and optimise regional marketing budget to ensure alignment with regional pipeline and revenue goals - Communicate marketing strategies, programs and expectations to regional GTM teams to ensure maximum impact on the business QUALITIES WE LOOK FOR - 12–15 years of marketing experience, with a proven track record in B2B SaaS demand generation and regional leadership. - Expertise in building full-funnel marketing plans that support both high-velocity self-serve and complex enterprise sales motions. - Strong analytical mindset with a command of demand generation practices, including lead scoring, funnel metrics, and ROI analysis. - Demonstrated ability to be a collaborative partner to Sales, helping to translate regional sales goals into actionable marketing strategies. - Experience aligning with global functions (Performance, Digital, Field Marketing) to drive regional success within a global framework. - Dee