Principal Brand Designer

ABOUT RAMP Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $275B in annualized spend flows in and out of 85,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 7.5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. ABOUT THE ROLE We’re looking for a Principal Brand Designer to define the brand design system that takes Ramp into new futures. You’ll turn our strategy into design, lead our most important brand projects, and help the team do its best work. This is a leadership individual contributor role. You can take any idea from zero to one. You understand the business fundamentals, the product value, the channels that perform best, and you know where brand design amplifies and improves the work. You understand each XFN’s accountability and outcomes, from product, marketing, GTM, growth and beyond. You can speak their language. WHAT YOU'LL DO - Set creative direction. Turn business goals and audience insights into clear ideas for the brand. - Lead company-defining projects. Take campaigns, launches, and other brand experiences from an open question to finished work. - Set the bar for quality and taste. You are the go-to expert for typography, imagery, layout, and brand design. You are the champion for this standard. - Build the brand system. Evolve our visual identity over time. We believe in coherency over consistency. We built our brand system to behave like jazz. - Connect brand and product. Work with product, marketing, and engineering so the company feels coherent wherever people experience it. - Raise the quality of the team’s work. You are a player-coach that can mentor others and develop a culture of collaboration, creativity, and trust. - Tell stories to drive alignment. Help partners understand the thinking, agree on a direction, and make practical choices about scope and timing. WHAT MAKES YOU STAND OUT - You’re already using AI tooling and agents to explore faster, iterate sooner, and develop ideas that you couldn’t before. - You have both agency and in-house experience. - You have side hobbies exploring design and creativity. We want to see side projects that show a desire for learning, a student-like mindset, and above all, enthusiasm for where the future is headed. - You’re humble, thoughtful, and self-aware. - Your portfolio reveals a story about how you’ve grown as a person, your interests, and curiosities. - You understand that execution is how good ideas win. WHAT YOU’LL BRING - A deep portfolio of brand identities, marketing campaigns, bringing brand into product experiences, and digital applications, with a clear explanation of your contribution. - Excellent design fundamentals and the ability to carry an idea through to finished work. - Experience leading complex projects independently and making good decisions when the brief is still taking shape. - The ability to negotiate, compromise, or understand trade-offs with executives and XFN partners. - The ability to connect creative choices to the audience, the product, and the business. - A record of helping other designers improve and working well with people across disciplines. BENEFITS AVAILABLE TO ALL FULL-TIME RAMP EMPLOYEES (GLOBAL) - Flexible PTO - Centralized home-office equipment ordering - Health and wellness stipend - Budget for intra-office travel - Weekly coffee stipend UNITED STATES - 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents - One Medical annual membership - 401(k), including employer match on contributions made while employed by Ramp - Fertility HRA (up to $10,000 per year) - Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay - Pet insurance - In-office perks: lunch, snacks, drinks, and more - Relocation expense coverage to NYC or SF (if needed) CANADA - Group medical, dental, and vision coverage through Sun Life - Life, AD&D, and disability coverage - Fertility drug coverage (up to $4,000 lifetime) - Group Retirement Plan with employer match (RRSP + DPSP) - Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay - Employee Assistance Program and virtual care through Lumino Health UNITED KINGDOM - Private medical insurance through Freedom Elite - Virtual GP and at-home care via eMed x Livi - Workplace pension through Penfold, with salary sacrifice option - Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay REFERRAL INSTRUCTIONS If you are being referred for the role, please contact that person to apply on your behalf. OTHER NOTICES Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Beware of recruiting scams: Ramp will only contact you through official @Ramp.com http://Ramp.com email addresses and will never ask for payment or sensitive personal information during the hiring process. Ramp Applicant Privacy Notice https://ramp.com/legal/applicant-privacy-notice