New Market GTM - Digital Marketing Manager

The Basics: At Tanium, the Digital Marketing Manager, Japan owns digital awareness, engagement, and pipeline across Tanium’s top enterprise accounts in Japan. This role builds and owns Tanium’s digital marketing engine in Japan — turning global strategy into Japan-market execution through integrated, account-based digital programs that build measurable share of voice within named target accounts and convert engagement into qualified pipeline for the Japan field sales team. Performance is judged on account penetration, engagement depth, and pipeline contribution within Japan’s most strategic enterprises, with priority focus on BFSI and Critical Infrastructure, and Tanium’s alliance motions with ServiceNow and Microsoft. This role reports to the Director, Japan Marketing. What you’ll do: • Building awareness & engagement within named target accounts by: • Building Tanium’s digital share of voice and brand awareness within Japan’s top enterprise accounts, leading with BFSI and Critical Infrastructure • Driving and measuring account-level engagement — intent signals, content consumption, web and event interaction — concentrating spend where buying signals are strongest • Moving accounts deliberately through awareness → engagement → pipeline, reporting on account progression rather than impressions or clicks alone • Driving pipeline & revenue growth by: • Converting digital engagement into qualified leads and opportunities, meeting or exceeding quarterly pipeline and NARR targets for Japan • Optimizing for conversion rate, pipeline velocity, and account penetration — not lead volume in isolation • Leading account-based & regional campaigns by: • Planning, launching, and optimizing paid search, paid social, programmatic display, and ABM tailored to Japan segments, buyer personas (CISO, CIO, IT and Security operations leaders), and the named account list • Transcreating — not merely translating — messaging and creative so it carries cultural, linguistic, and contextual relevance for Japanese enterprise buyers • Integrating digital with Japan field and event marketing to deliver full-funnel account engagement, including flagship moments such as Converge and regional Tanium events • Leading cross-functional teams and agency partners to deliver integrated campaigns on time and on budget • Reporting on performance analytics by: • Tracking and reporting account-level KPIs — account penetration, engagement rate, intent lift, conversion, ROAS, and pipeline/NARR contribution — with clear, actionable recommendations • Presenting results to both Japan and global stakeholders, translating Japan-market nuance for HQ and global strategy for the local team • Owning ABM platform & MarTech by: • Owning and optimizing the ABM and intent platform and Japan’s use of the global MarTech stack (Marketo, Salesforce), driving engagement and pipeline from target accounts • Managing budget & vendors by: • Owning the Japan digital marketing budget, allocating for maximum ROI against the target account mandate • Managing vendor and agency relationships for quality, accountability, and timely delivery • Producing localized content & social media by: • Developing and localizing marketing content including blog posts, whitepapers, case studies, and email campaigns to resonate with the Japanese audience and position Tanium as a thought leader • Overseeing and managing Tanium Japan’s social media channels, creating engaging and relevant content to build and nurture the online community • Tracking market insights & innovation by: • Monitoring Japan digital trends, the local digital ecosystem (Yahoo! Japan, LINE, Japanese search/SEO behavior), competitor activity, and Japanese enterprise buying behavior • Testing and scaling innovative digital tactics that improve effectiveness and deepen account penetration We’re looking for someone with: Education • Bachelor’s or Master’s degree in Marketing, Advertising, Communications, or a related field Experience and Skills Must Haves: • 5–7 years in B2B digital marketing, demand generation, or field marketing, with a proven record in Japan-wide enterprise marketing roles • Demonstrated delivery of pipeline and revenue outcomes through digital channels • Hands-on expertise across paid search, paid social, programmatic, and ABM • Advanced proficiency in MarTech platforms — Marketo or Eloqua, Salesforce, and ABM/intent tools • Strong analytical skills: campaign reporting, optimization, and presenting insight to senior stakeholders • Native or business-fluent Japanese (written and spoken), with the ability to create, judge, and refine Japanese-language B2B content and creative, paired with business-level English for daily global collaboration • Deep understanding of Japanese enterprise buying behavior — consensus-driven, multi-stakeholder (稟議 / ringi) decision-making and long, relationship-led cycles — and how to design digital engagement that respects it • Working knowledge of the Japanese digital ecosystem: Yahoo! Japan, LINE, local search behavior, and Japan-specific SEO • Familiarity with the Japan B2B media, agency, and partner landscape • Proven ability to operate as the Japan node of a global marketing organization: adapting global brand, messaging, and campaign frameworks for local execution • Sales-aligned operator who partners closely with Japan field sales on account selection, engagement, and shared pipeline accountability Good to Have: • • Enterprise software / SaaS marketing experience; cybersecurity, infrastructure, or endpoint experience a distinct advantage • Experience marketing to security and IT decision-makers (CISO, CIO, Head of Infrastructure) • Awareness of alliance- and partner-led GTM (e.g., ServiceNow, Microsoft, regional SIs) Travel Requirements: Regular domestic travel within Japan required (customer visits, events, partner engagements), with occasional international travel. About Tanium Tanium is the Autono