Principal Campaign Manager

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations: San Francisco, New York, Seattle, Austin, Chicago About the Role Cloudflare’s global campaigns team is seeking a highly motivated Principal Campaign Manager to join and drive end-to-end campaign strategy for one of Cloudflare's core solutions. In this pivotal role, you'll own the complete campaign lifecycle—from strategy and content development to launch, optimization, and measurement—driving awareness, engagement, and, ultimately, pipeline growth. In this role, you'll partner with regional teams across the world to identify market-specific challenges and opportunities, then craft campaign strategies that deliver pipeline on a global scale. What You'll Do Own Campaign Strategy & Execution • Lead the complete campaign lifecycle for a core Cloudflare solution, from initial planning through launch, measurement, and continuous optimization • Define campaign narrative, target audiences, and success metrics Drive Cross-Functional Collaboration • Partner closely with Product Marketing, Regional Marketing, Brand and Digital Marketing teams • Identify key customer business challenges and translate them into compelling campaign messages across the entire funnel • Build strong relationships and influence stakeholders across the organization Create & Manage Campaign Artifacts • Develop and oversee creation of campaign content working with both internal teams and external resources • Write compelling campaign copy while leveraging existing messaging frameworks and positioning documents • Ensure content consistency and quality across all campaign touchpoints Execute Multi-Channel Campaigns • Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinar, and sales and BDR channels • Continuously monitor performance metrics and optimize campaigns for maximum impact and ROI Deliver Data-Driven Insights • Track key performance indicators (KPIs) for all campaigns • Analyze campaign data to identify trends, opportunities, and areas for improvement • Provide regular, actionable insights and recommendations to leadership and stakeholders What We're Looking For Required Qualifications • 7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, Account-Based Marketing, or Customer Marketing • Proven track record of successful end-to-end campaign management and optimization • Strong problem-solving abilities with experience finding creative solutions within operational constraints • Experience working with AI tools (OpenCode, Claude, Gemini) • Excellent communication and cross-functional collaboration skills, with demonstrated ability to build trust and influence stakeholders • Natural curiosity about people, products, processes, and technologies, with the ability to ask insightful questions to uncover key insights • Data-driven mindset with experience interpreting information to make smart business decisions • Hands-on experience with marketing technologies including Salesforce, Marketo, Demandbase, PFL, Goldcast, and Tableau • Bias for action and willingness to experiment with new approaches, tactics, and channels Preferred Qualifications • Experience marketing for cloud services providers or cybersecurity companies (especially SASE / Zero Trust technologies) • Background marketing to IT, security, or other technical buyer personas • Experience designing and executing account-based marketing (ABM) programs and campaigns • Experience driving competitive and vertical marketing initiatives Compensation Compensation may be adjusted depending on work location. • For San Francisco Bay Area based hires: Estimated annual salary of $164,000 - $226,000. • For Seattle and New York City based hires: Estimated annual salary of $156,000 - $215,000. • For Chicago based hires: Estimated annual salary of $139,000 - $191,000. Equity This role is eligible to participate in Cloudflare’s equity plan. Benefits Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S. Health & Welfare Benefits • Medical/Rx Insurance • Dental Insurance • Vision Insuranc