Design Leader, Emerging Products

Design Leader, Emerging Products (Asana Service Management & Command by Asana) Asana Design is an inclusive and collaborative community of designers from diverse backgrounds dedicated to designing the future of teamwork. We are looking for a hands-on Design Leader to shape two of our emerging products: Asana Service Management and Command by Asana. In this 0→1 leadership role, you will thrive in early-stage ambiguity, partner closely with product, engineering, and research leadership to define the product design vision, and personally craft experiences that drive product-market fit. You will also represent design in strategic forums with senior and executive leadership, driving outsized impact on company-level investments and roadmaps. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve • Own the end-to-end design strategy and product vision across Asana Service Management and Command by Asana, driving directly toward product-market fit. • Stay hands-on in the design craft, balancing speed and quality to determine when to iterate rapidly with prototypes and when to execute deep design investment. • Integrate AI tools into the design workflow and champion thoughtful, human-centered, AI-powered product experiences. • Build, mentor, and lead a high-leverage, globally distributed product design team as these product spaces grow. • Partner closely with Experience Research to deeply understand and validate problem spaces across target IT, HR, and developer personas. • Establish design quality bars and scalable patterns suited for early-stage 0→1 products while maintaining alignment with Asana’s overall design system. • Represent design in reviews and strategic discussions with senior leadership and executives, providing a clear point of view to guide company-level decisions. • Collaborate cross-functionally with General Managers, Product Managers, and Engineering leads to align roadmaps with user needs. About you • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. • Proven track record leading product design from 0→1, successfully navigating ambiguity to achieve product-market fit. • Demonstrated experience hiring, coaching, and developing product design teams within fast-paced, evolving environments. • Strong systems thinker with expertise in cross-functional collaboration alongside engineering, product management, and research. • Credible communicator with experience presenting strategic design rationale, roadmap trade-offs, and product vision to executive leadership. • Fluency with emerging AI tools and techniques applied both to design workflows and product features. • Familiarity or experience with service management workflows (e.g., ticketing, incident management, ITSM/ESM) or developer-facing products and platforms. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $350,000 -$450,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: • Mental health, wellness & fitness benefits • Career coaching & support • Inclusive family building benefits • Long-term savings or retirement plans • In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. We believe i