Sr Manager - Account Management - TikTok

InMobi (Corporate) InMobi Group is a global technology company shaping the future of agentic commerce and advertising. Through its ecosystem of businesses — including InMobi Advertising and flagship consumer platform Glance — InMobi leverages data, machine learning, and generative AI to help brands reach audiences more precisely and consumers discover products more intuitively. Glance, which is pioneering new models of agentic commerce, is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. InMobi Advertising InMobi Advertising, part of global technology company InMobi, is an agentic advertising platform helping brands and merchants achieve their business outcomes. Through its proprietary intelligence, AI-led solutions, and vast consumer reach — including flagship consumer platform Glance — InMobi Advertising delivers the omnichannel performance defining what's next in advertising and commerce. Glance is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. To learn more, visit advertising.inmobi.com. Glance Glance is an intelligent shopping agent, redefining the commerce experience. Powered by proprietary agentic intelligence and generative AI, Glance delivers a hyper-personalized consumer experience across mobile and TV — shaping the new era of shopping. Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology leader InMobi, and is backed by Mithril Capital, Google and Jio Platforms. To learn more, visit glance.com. Job Description: Senior Manager Account Manager – TikTok Ads Company: InMobi Function: Account Management / Client Services As part of our TikTok business, we work with advertisers and ecosystem partners to help businesses scale their advertising investments on TikTok through effective campaign execution, performance optimization, and strategic account management. Role Overview We are looking for an experienced, performance-driven Account Manager with a strong understanding of digital advertising and hands-on familiarity with TikTok Ads. The ideal candidate will manage advertiser relationships, drive campaign performance, identify opportunities for account growth, and ensure a high standard of client service. This role requires a combination of platform expertise, analytical thinking, client relationship management, and cross-functional collaboration. The candidate should be comfortable working in a fast-paced environment, managing multiple accounts, solving problems independently, and translating client objectives into effective advertising strategies. Key Responsibilities • Account Management & Client Relationships • Own day-to-day relationships with a portfolio of advertisers, ensuring strong engagement, timely communication, and high client satisfaction. • Understand client business objectives, marketing priorities, target audiences, and performance expectations. • Act as a trusted advisor to clients, providing strategic recommendations to improve campaign outcomes and grow advertising investments. • Proactively identify opportunities to expand existing accounts through increased budgets, new campaign objectives, additional products, and new market opportunities. • Manage client escalations effectively and ensure timely resolution of issues. • TikTok Ads & Campaign Performance • Demonstrate a strong understanding of the TikTok Ads platform, including campaign setup, targeting, bidding, budgets, creatives, optimization, measurement, and reporting. • Monitor campaign performance against KPIs such as CPA, ROAS, CTR, CVR, CPM, and other relevant business metrics. • Analyse campaign data to identify performance trends, optimization opportunities, and potential risks. • Recommend actionable improvements across campaign structure, audience targeting, bidding strategies, creative performance, and budget allocation. • Stay updated on TikTok Ads features, product releases, platform policies, and best practices. • Support advertisers in troubleshooting campaign delivery, tracking, attribution, and performance-related challenges. • Business Growth & Revenue Ownership • Drive account growth by identifying opportunities to increase advertiser investment and improve campaign effectiveness. • Develop account plans aligned with client objectives, revenue targets, and business priorities. • Maintain visibility into account-level performance, revenue forecasts, growth opportunities, and potential risks. • Work closely with sales teams to support client acquisition, onboarding, account expansion, and retention. • Contribute to business reviews, quarterly planning, and revenue-growth initiatives. • Data, Insights & Reporting • Prepare and present regular campaign performance reports, business reviews, and actionable insights. • Translate complex campaign data into clear recommendations that clients and internal stakeholders can understand. • Use data to identify trends, diagnose performance gaps, and make evidence-based decisions. • Maintain accurate account documentation, campaign records, forecasts, and performance trackers. • Cross-functional Collaboration • Work closely with sales, campaign operations, product, engineering, analytics, finance, and other internal teams to deliver a seamless advertiser experience. • Coordinate campaign launches, platform integrations, tracking requirements, billing queries, and operational dependencies. • Represent the voice of the customer internally and collaborate with relevant teams to resolve recurring issues and improve processes. • Share client feedback, market intelligence, and platform-level insights to support product adoption and business strategy. • Process Excellence & Ownership • Manage multiple accounts and priorities effectively while maintaining strong attention to detail. • Take end-to-end ownership of client issues, following through until resolution rather than rely