Product Lead - Growth

HEALTH CAN’T WAIT. Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t. Alan exists to end the wait. Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way. So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience. We are on an incredible journey to build a global leading company, with a unique culture https://alan.com/en/careers. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR. Prevention as the new norm. That's what we're building with our team of 1000+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond. ⭐️ THE ROLE: PRODUCT LEAD, GROWTH ⭐️ We are looking for a proven product leader to lead the next phase of Alan’s growth. Our self-serve business now brings in €1M of incremental ARR every week. We got there with a funnel that was ahead of the market for years, built for health insurance, one country and one way of buying. That playbook will not get us to the next 10x. Alan is moving to many products, many countries and new segments, and prospects are starting to buy through AI assistants. We need someone who has scaled growth before to write the next playbook and lead the product team that delivers it. About the Growth area The Growth area owns Alan’s self-serve business: every member and company that signs up without a sales account executive. - It covers individuals (freelancers, retirees, etc) and small companies. - It covers everything that happens before someone becomes a member: how prospects find Alan, how they decide we are right for them, and how they start. - On the go-to-market side, segment leaders own offer, pricing and channels for their segments, and marketing teams run paid, SEO / GEO, partnerships, brand and more. - On the product side, product crews build. Conversion owns the flows and referral surfaces that turn prospects into members. Growth Infrastructure owns the website, marketing measurement and marketing ops. As Product Lead for Growth, you will lead the product side of the area and partner with our business and marketing leaders to accelerate growth. A subset of hard questions to answer: - One funnel to many: how do we make launching a new funnel for a new product, country or partner as easy as writing a prompt? How do we empower business owners to iterate on the conversion flows? - Experience before signing: how does a prospect get to try Mo, the Clinic and the Shop before signing, without slowing down their decision? - The comparison moment: how do we become the place people compare insurance on fit and value, when comparison sites rank only on price? - Buying through AI: when the journey starts in ChatGPT, how do we become the answer it cites, and the product people can buy right there? - Channel leverage: how do we use technology to make each acquisition channel faster, cheaper and smarter, and how do we decide spend on incrementality? - Cross-sell at acquisition: how do we sell more than one product from the first signature? We have strong convictions on some of these and open questions on others. We expect you to bring your own view and to change ours. What you will do: - Set the vision. You will own the multi-year growth product vision, turn it into a small number of big bets, and align the roadmaps behind them. You will also decide what we stop doing, so that we both invest in incremental optimization and big bets. - Build an experimentation engine that compounds. We have a baseline of A/B testing and a shared bar for what counts as a win. You will take it to the level covering velocity, rigor, incrementality and learning loops. - Make Growth AI-native. You will lead conversational AI in our sales flows, AI-native acquisition surfaces and Alan’s presence in LLM ecosystems. You will also build the AI tooling our marketing teams need to scale their output (content, landing pages, campaigns, lead qualification) without scaling headcount at the same rate. - Lead and grow the team. You will manage the PMs in the area and help lead Design, Engineering and Data in the area. - Go deep yourself. At Alan, everyone is also an individual contributor, and AI makes that more true every month. We expect you to personally drive selected initiatives to kickstart or unblock them. - Partner with business leaders. You will work with segment leaders and marketing as a peer, and you will own growth outcomes jointly with them. ⭐️ ABOUT YOU ⭐️ - You have 6+ years of experience leading product teams, with a track record of moving the numbers at scale. You have led growth for a product with significant self-serve or B2C acquisition, and you can point to the curves you bent. - You have led growth teams. You have managed PMs directly and you have handled hiring, coaching, hard feedback and performance calls. - You set the vision. You have a track record of setting the direction and balancing optimizations and big bets. You have brought business, marketing and engineering leaders along with you. - You coach. People you hired and coached have grown into strong PMs and leaders, and you raise the craft bar of the people around you. - You deep dive. You open the funnel analysis yourself, challenge an experiment read, question attribution and spot a vanity win before anyone else. - You are data-driven. Experimentation, incrementality and attribution are your native language, and you can push a data team to a high standard. - You have