Lead Product Marketing Manager

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. As a Lead Product Marketing Manager, you’ll play a strategic and hands-on role in shaping how merchants experience Affirm’s products. You'll help define our product strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes. This is a highly cross-functional role that requires strong product intuition, strategic thinking, and a bias for action. You’ll bring deep customer and competitive insights to everything you do, and operate as a true partner to Product, Revenue (including Sales, Customer Success and Enablement), Partnership, and Analytics leadership. What You’ll Do: • Shape Product Strategy Through Insights: Partner closely with Product to shape the roadmap by identifying new opportunities, uncovering unmet customer, merchant, and partner needs, and incorporating feedback loops. Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization. • Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch. This includes crafting compelling value propositions, developing segmentation strategies, aligning cross-functional stakeholders, and measuring launch success. Additionally, you will analyze complex data sets to uncover insights that inform segmentation, positioning, and refine product marketing strategies. Drive meaningful business impact through scalable programs that accelerate adoption and growth. • Accelerate Product Adoption and Growth: Design and execute programs that drive merchant engagement and adoption at scale. Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency. Analyze product adoption to inform optimization strategies and identify growth levers. • Enhance Strategic Client Engagement: Develop messaging and materials for key client-facing moments, including bi-annual roadmap meeting with top merchants. Develop product vision and translate into a compelling external narrative that strengthens partnership, builds trust and drives continued engagement. • Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects. Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution. • Leverage Business and Product Acumen: Develop a nuanced understanding of your product’s functionality, as well as the revenue and cost drivers that impact performance. Use this knowledge to shape GTM and product decisions that align with company objectives. • Collaborate across Teams to Drive Alignment: Build strong relationships across Product, Sales, Customer Success, Analytics, and other key teams. Lead cross-functional meetings, resolve cross-functional dependencies, and ensure tight alignment on GTM plans and product initiatives. • Be a Culture Carrier: Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the team and across the organization. Lead by example in creating an inclusive and growth-oriented environment, promoting open communication, and encouraging others to take risks and innovate. What We’re Looking For: • 8+ years of experience in product marketing, product management, or a similar role, ideally in a Payments or Fintech environment. • Proven track record of leading product launches and driving GTM strategy that delivers business results. • Strategic thinker with strong business acumen, able to connect the dots between customer needs, market trends, and product development. • Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences. • Highly analytical mindset—confident with data and able to extract insights that influence product and marketing strategies. Constantly leveraging data to optimize product performance and user engagement. • Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities. • Proven ability to collaborate and influence cross-functionally. • Outstanding prioritization and project management skills, with a keen ability to balance short-term execution with long-term strategy. • Creative problem-solver who’s not afraid to roll up their sleeves, iterate quickly, and champion innovative solutions. This role is ideal for someone who thrives in a dynamic environment, brings creativity and analytical rigor to problem-solving, and is passionate about transforming the way people access credit. Pay Grade - M Equity Grade - 8 Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.) USA base pay range (CA, WA, NY, NJ, CT) per year: $185,000 - $245,000 USA base pay range (all other U.S. states) per year: $164,000 - $224,000 Please note that visa sponsorship is not available for this position. #LI-Remote Remote-first with flexibility built in Affirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboa