Campaign Manager, Brand

WHO WE ARE Notion is the collaborative AI workspace where teams and agents think together https://www.youtube.com/watch?v=vkpYpWfEK5s. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion. Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work. ABOUT THE ROLE: Notion’s Integrated Marketing team connects our brand story to the world—ensuring that every campaign, launch, and experience builds on global awareness of Notion as the intelligent, AI-connected workspace for modern work. We're looking for an experienced, creative, and rigorous brand campaign expert who excels at conceptualizing innovative campaign strategies and bringing clarity to complex challenges. This role can be based in either San Francisco or New York City. We work from our offices on Mondays, Tuesdays and Thursdays (our Anchor Days) because we do our best thinking and building together in person. We’re looking for someone who’s excited to work alongside the team during those days. WHAT YOU'LL ACHIEVE: The Campaign Manager, Brand brings Notion’s mission, product capabilities, and customer stories to life through targeted, insight-driven brand campaigns. This role is responsible for conceptualizing, developing, and executing integrated marketing programs that connect Notion’s core value props to the needs and aspirations of our customers—from individuals to global enterprises. Reporting to the Campaign Lead, you’ll drive seasonal campaigns, brand activations, and special projects that aim to build excitement among both current customers and prospects. You’ll work closely with Product Marketing, Growth Marketing, and Creative to transform feature launches, product education, and customer insights into powerful, scalable brand moments that build understanding, drive conversion, and reinforce Notion’s position as the AI workspace for teams. Responsibilities include: - Lead cross-functional campaign execution, from concept to delivery, for both special brand projects and feature-led programs - Partner with Creative to generate out-of-the-box brand marketing concepts, breaking from the industry mold and encouraging blue sky thinking - Partner with Product Marketing to develop strategies that translate product value into meaningful narratives for the target audience of each activation or campaign - Partner with Growth Marketing to define the right mix of content, media, and channels to reach each segment effectively - Manage campaign briefs, creative deliverables, and timelines—ensuring clarity, accountability, and alignment across stakeholders - Integrate brand and performance media buying from planning through delivery and reporting - Define and track KPIs for each campaign, analyzing and sharing results and applying insights to optimize future programs - Ensure all campaigns maintain a cohesive Notion voice and brand expression, while adapting to audience needs and regional contexts SKILLS YOU'LL NEED TO BRING: - 8+ years of experience in integrated or brand marketing, preferably in AI or tech, with proven success leading complex projects to fruition - Idea catalyst: You bring a concept-led approach and an opinionated point of view, sparking, shaping, and shepherding breakthrough concepts until they're undeniable - AI fluency: You have deep, first-hand experience experimenting with new AI tools, and are passionate about staying on top of fast-moving industry trends - Speed: You bias towards action and operate with ambition, creating processes that help cross-functional teams do the same - GTM expert: You have strong understanding of and passion for go-to-market planning, messaging, and storytelling for brand-driven campaigns - Collaborative: People on the projects you lead become the best versions of themselves by working with you, across product, creative, and data teams - Order agent: You possess strong organizational and analytical skills, with the ability to balance multiple work streams and deadlines at once while iterating for improvement NICE TO HAVES: - Familiarity with hybrid audience targeting - Experience supporting global and/or regionalized campaigns - Experience using Notion—both personally and professionally Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided below. For roles based in San Francisco or New York City, the estimated base salary range for this role is $174,000 – $195,000 per year. By clicking “Submit Application”, I understand and agree that Notion and its affiliates and subsidiaries will collect and process my information in accordance with Notion’s Global Recruiting Privacy Policy https://notion.notion.site/Notion-Global-Recruiting-Privacy-Policy-fc3eb4e829354a26a2bb6fd5e289b550?pvs=74 and NYLL 144 https://notion.notion.site/Ashby-AI-Bias-Audit-2b0efdeead05803bbbfae159ec86c528. #LI-Onsite A NOTE ON AI You don’t need deep AI expertise for every role, but we do expect every Notino to be intellectually curious, drawn to tinkering and discovery, and excited to use AI as a real collaborator in their work. For some roles, AI fluency is a core requirement — when that’s the case, we'll say so explicitly in th