Marketing Operations & Analytics Lead

ABOUT US Sierra is the leading platform for customer-facing AI agents, working with many of the world's biggest brands — including The GAP, Rocket Mortgage, SoFi, Sutter Health, and SoftBank — to transform how they serve customers and grow their businesses. We are primarily an in-person company based in San Francisco, with growing offices across North America, Europe, and Asia. We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and a commitment to balancing Family along the way. These values are the foundation of our work, and we are committed to upholding them in everything we do. Our co-founders are Bret Taylor https://www.linkedin.com/in/brettaylor/ and Clay Bavor https://www.linkedin.com/in/claybavor/. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace. The role This is a foundational role on Sierra's Operations team, sitting at the intersection of marketing and GTM. As Marketing Operations and Analytics Lead, you'll own two things: the measurement infrastructure that connects marketing programs to pipeline and revenue; and the operational processes that make the marketing engine run efficiently and at scale. What you'll do - Full-funnel attribution: Design and own Sierra's marketing attribution framework, connecting campaigns, events, content, and demand gen programs to pipeline generation and ultimately LTC conversions. - Pipeline analytics: Partner with Marketing and Sales to analyze pipegen by vertical, region, and segment. Track conversion rates at each stage and surface where marketing programs are—and aren't—generating high-quality opportunities. - Performance reporting: Build and maintain the marketing team's core performance dashboards—campaign ROI, event pipeline influence, channel mix, lead quality, and funnel velocity. - ICP & account intelligence: Develop data-driven ICP scoring and account prioritization models to focus marketing investment on segments with the highest win rates and ASPs. Integrate signals from first-party and third-party intent sources to keep targeting sharp. - Experiment design & optimization: Design rigorous A/B and multivariate tests across marketing channels. Establish the statistical standards the team uses to evaluate new programs; translate results into clear, actionable recommendations—not just p-values. - Lead management & routing: Define and maintain lead scoring models, MQL thresholds, and routing logic from first touch to Sales handoff. Partner with Sales to ensure lead quality, minimize friction, and continuously improve conversion from MQL to pipeline. - Campaign operations: Own the operational infrastructure behind campaign execution—email programs, landing page workflows, event lead capture, and list management. Build processes that let the demand gen and events teams move quickly without creating data debt. - Cross-functional partnership: Serve as the analytical and operational bridge between Marketing, GTM Ops, Finance, and Sales leadership—ensuring marketing metrics are aligned with company PG, POC, and ARR targets; contribute to quarterly business reviews (QBRs) and annual planning with marketing-specific performance analysis and forecasts What you'll bring - 12+ years spanning marketing analytics and marketing operations - Deep expertise in attribution modeling, multi-touch funnel analysis, and pipeline/revenue measurement in long, multi-stage enterprise sales cycles - Hands-on martech stack experience—marketing automation (Marketo, HubSpot, or similar), Salesforce, lead routing, and third-party enrichment tools - Strong SQL skills; fluency working with large datasets in modern data stacks (ClickHouse, Snowflake, BigQuery, or similar) - Proven ability to translate complex analyses into clear narratives for non-technical stakeholders, including C-suite executives - High attention to detail and a strong point of view on what "good" looks like—you've built this infrastructure before and know where the landmines are OUR VALUES - Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work. - Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with our customers. When our customer is having an issue, we drop everything and fix it. - Craftsmanship: We get the details right, from the words on the page to the system architecture. We have good taste. When we notice something isn’t right, we take the time to fix it. We are proud of the products we produce. We continuously self-reflect to continuously self-improve. - Intensity: We know we don’t have the luxury of patience. We play to win. We care about our product being the best, and when it isn’t, we fix it. When we fail, we talk about it openly and without blame so we succeed the next time. - Family: We know that balance and intensity are compatible, and we model it in our actions and processes. We are the best technology company for parents. We support and respect each other and celebrate each other’s personal and professional achievements. WHAT WE OFFER We want our benefits to reflect our values and offer the following to full-time em