Datadog's brand is entering a new chapter, and we're looking for a Principal Copywriter, Brand Editorial to own and evolve how we sound. As the founding writer on a multidisciplinary team of designers, illustrators, motion artists, and producers, you'll shape the ideas and narratives that define how Datadog shows up in the world. You'll also build the systems, standards, and tools that help thousands of colleagues scale brand voice and the company. You'll go deep on how the products actually work, then turn that complexity into clear, powerful ideas. You'll pair exceptional craft with real conceptual ambition, and raise the bar on both.
At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.
What You'll Do:
• Define and evolve Datadog's writing style, tone, and point of view, setting a consistent quality bar across campaigns, events, web, video, social, product marketing, and other brand experiences.
• Concept and write high-impact brand work, including campaigns, videos, launches, and major event experiences, as well as ongoing work across social, web, and sales enablement.
• Build practical voice and messaging systems, including style guidance, messaging frameworks, and writing standards that teams can apply confidently in their day-to-day work.
• Encode Datadog's voice into AI-enabled writing workflows by designing prompts, custom skills, evaluation approaches, and guardrails that help teams create and improve on-brand drafts.
• Partner early with Brand, Creative, Product Marketing, Web, Corporate Communications, and other teams to establish messaging before execution and strengthen briefs, concepts, critiques, and production.
• Scale writing quality beyond your own output by coaching internal partners and enabling agencies and contractors to apply Datadog's voice consistently without creating a bottleneck.
Who You Are:
• You have 8+ years of writing experience and a portfolio demonstrating range across brand campaigns, voice or messaging systems, long-form storytelling, and concise creative copy.
• You have written for developer, technical, or enterprise audiences and can communicate complex technology clearly without losing the substance that matters to practitioners.
• You have built or substantially shaped voice guidelines, messaging frameworks, or writing standards that other people have successfully used.
• You are a hands-on creative leader who can establish direction, exercise strong editorial judgment, influence partners, and carry work through production.
• You build with AI, not just around it. You're technology curious, you stay on top of modern workflows, and you have experience turning your writing standards into tools an entire organization can scale with.
• You are comfortable working through ambiguity, collaborating across functions, sharing your craft generously, and helping an evolving brand and its teams become stronger communicators.
Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.
Benefits & Growth:
• Generous and competitive benefits package
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities
• Employee-focused best in class onboarding
• Internal mentor and cross-departmental buddy program
• Friendly and inclusive workplace culture
Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.
#LI-Hybrid
Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.
The reasonably estimated yearly salary for this role at Datadog is:
$153,000—$204,000 USD
About Datadog:
Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.
Equal Opportunity at Datadog:
Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.
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Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s Applicant and Candidate Privacy Notice. For inf