Senior Manager - Production

About Meesho & Our Growth Mission Imagine being at the forefront of India’s only truly profitable e-commerce platform, driving 10x growth for millions across the country. That's Meesho! Our growth team isn't just about campaigns; it’s about crafting the entire user journey—from making people aware of Meesho, to getting them to download the app, engage with it, keep coming back, and even re-engage if they've been away. We're the folks who optimize the Meesho app homepage, create exciting deals, and run massive sale events to keep our users hooked! Meesho’s Creative Intelligence Unit is the powerhouse behind all of this. We're a vibrant mix of video wizards, visionary designers and captivating storytellersWe collaborate closely with our business teams to produce impactful creatives that don't just look good but deliver business results. You'll find our creative magic across diverse areas: Branding: Shaping our brand identity, launching sale, awareness campaigns, and unlocking new market opportunities. Performance Marketing: Driving growth across Meta, Google, and the Play Store. Integrated Channels: Crafting engaging push notifications and WhatsApp campaigns. Homepage & Category Pages: Making our app and web experience irresistible. Strategic Projects: Diving into exciting new video formats and, yes, GenAI! Your Mission: Lead the AI-Powered Creative Revolution • As our Production Head, you won’t just be managing; you’ll be leading the charge in defining how we create and scale content. This isn't your typical production role. We're looking for someone who breathes user-first,innovative thinking and wants to explore AI and its capabilities into every step of the creative process. • You'll be instrumental in captivating audiences in India’s Tier 2, 3, and 4 cities by shaping our motion and video content strategy. We need someone who can solve complex communication challenges with deeply contextual, high-performing video formats that resonate culturally and drive engagement at an unprecedented scale. • This role is all about blending exceptional creative problem-solving with the ability to build and nurture a world-class team of AI-savvy video specialists. You'll be the bridge between creative, brand, growth, product, and category teams, bringing bold campaigns to life that not only drive business outcomes but also build a memorable Meesho brand presence. What You'll Be Doing (and Loving!) • Setting the Vision: You’ll lead Meesho’s motion and video content strategy across all marketing channels and in-app experiences. Think big, think relatable, think Tier 2, 3 and 4 markets! • End-to-End Production: You'll oversee the entire creation pipeline for dynamic video content: from storyboarding to editing, animation, sound design, regional adaptations, and final creative delivery. • AI at the Core:You’ll use GenAI tools as your primary accelerators for ideation, content creation, visual refinement, and scaling production. This means embedding AI into every single step of the motion workflow. • Cultural Storytelling: Develop insight-led and culturally relevant visual narratives that truly speak to the aspirations, humor, and lifestyle of Bharat’s next billion users. • Motion-First Design: Build a cutting-edge, motion-first design language that seamlessly blends our brand expression with high-performing assets for Meta, Google, YouTube, Reels, and beyond. • Operational Excellence: Create and own the execution playbooks and quality standards that ensure speed, consistency, and unparalleled excellence across all our motion and video formats. • Creative Experimentation: Champion constant experimentation and content testing. You'll use data and insights to continually optimize storytelling, asset structures, format lengths, and regional targeting. • Team Leadership & Growth: Recruit, mentor, and lead a passionate team of motion designers, editors. Empower them to deliver high-velocity content with both consistency and bold ambition. • Cross-Functional Impact: Collaborate closely with marketing, product, and growth teams. You’ll co-own key performance indicators (KPIs) and creatively unlock massive impact through your bold motion ideas and scalable formats. • Stay Ahead of the Curve: Continuously monitor shoot and motion trends, platform behaviors, and regional content culture. You’ll be the expert, integrating these learnings directly into our daily workstreams. About us Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities. Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India. Our Mission Democratising internet commerce for everyone — Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online. We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market. Today, sellers nationwide are growing their businesses by tapping into Meesho’s large and diverse customer base, state-of-the-art tech infrastructure, and pan-India logistics network through trusted third-party partners. Affordable, relatable merchandise that mirrors local markets has helped us connect with internet users and serve customers across urban, semi-urban, and rural India. Our unique business model and continuous innovation have established us as a part of India’s e-commerce ecosystem. Culture and Total Rewards Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprise a comprehensive set of elements — monetary, non-monetary, tangible, and intangible. Our 9 guiding principles, or "Mantras," are the backbone of h