Principal Customer Marketing Manager

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. This position requires a hybrid work schedule with regular in-person attendance at our Menlo Park. WHO WE ARE Snowflake delivers the AI Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake's platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud. snowflake.com http://snowflake.com\ WHO YOU ARE Snowflake is seeking a strategic, customer-obsessed Senior Manager, Customer Advocacy Programs to lead and scale Snowflake's flagship global advocacy programs, turning our most valued customers into powerful brand champions on the world's biggest stages. You are the architect of Snowflake's most visible customer programs: iconic billboard campaigns, customer activations around LA28, our executive Customer Advisory Board (the Black Diamond Council), and Alpine Club, our premier co-marketing program for Snowflake's most strategic customers. At the same time, you are grounded in the fundamentals of customer marketing: identifying, recruiting, and nurturing the right customer voices, building durable advocacy, and translating customer outcomes into stories that create mutual value across the customer lifecycle. You see customer advocacy as a growth lever, not just a program, a way to deepen trust with strategic accounts, inform business and product strategy, and act as a true partner to Sales. You thrive at the intersection of executive relationship management, program strategy, and creative ambition. You know how to earn the trust of a Fortune 500 CDO, design experiences executives want to be part of, navigate complex brand and legal approvals, and orchestrate a cross-functional team from concept through launch. You are equally comfortable facilitating a room of senior technology leaders and in a working session with a creative agency, and you operate with a bias toward bold ideas, a high tolerance for ambiguity, and a deep commitment to making the customer the hero. This role reports to the Director of Customer Marketing and partners closely with Brand, Creative, Media, Events, PR, Product Marketing, Social, Web, and Sales teams, as well as Snowflake's external agency partners. WHAT YOU’LL DO - Own the strategy and end-to-end execution of Snowflake's customer advocacy programs, including billboard activations, LA28 customer activation, the Black Diamond Council, and Alpine Club - Lead billboard strategy and activation, identifying customer stories through creative development, customer approvals, media placement, launch, and amplification - Develop and execute Snowflake's LA28 customer activation strategy, designing differentiated experiences and storytelling moments that engage strategic customers and showcase their innovation - Lead engagement and strategic programming for the Black Diamond Council, Snowflake's executive-level Customer Advisory Board, including in-person meetings, virtual sessions, member communications, and recruitment - Translate Black Diamond Council insights into actionable recommendations that inform Snowflake's business, product, and marketing strategy - Oversee Alpine Club strategy, planning, and execution, recognizing and elevating Snowflake's most strategic customers through long-term, multi-faceted brand partnerships - Build program frameworks, activation calendars, and repeatable processes that ensure consistency, quality, and impact across all advocacy programs and regions - Put the customer first by building trusted, long-term relationships with senior executives at Snowflake's top customers and creating experiences and stories that deliver mutual value - Serve as a strategic partner to Sales, using high-visibility programs and executive engagement to strengthen relationships with strategic accounts and support retention, expansion, and growth - Serve as the central orchestrator across Brand, Creative, Media, Events, PR, Product Marketing, Social, and Web, owning timelines, dependencies, budgets, and launch readiness - Track, analyze, and report on program performance and impact; deliver regular program updates to leadership and cross-functional stakeholders. WHAT YOU’LL HAVE - A customer-obsessed mindset with an instinct for the stories and experiences that move markets - and the patience and persistence to bring them to life - Proven ability to build trusted relationships with senior executives, including CIOs, CDOs, and communications leads, at enterprise-scale organizations - Strong understanding of the customer lifecycle and the role customer marketing and advocacy play across acquisition, expansion, and retention - Deep experience leading complex, multi-stakeholder advocacy programs, executive programs, or integrated campaigns fro