Product Marketing Manager

ABOUT US Sierra is the leading platform for customer-facing AI agents, working with many of the world's biggest brands — including The GAP, Rocket Mortgage, SoFi, Sutter Health, and SoftBank — to transform how they serve customers and grow their businesses. We are primarily an in-person company based in San Francisco, with growing offices across North America, Europe, and Asia. We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and a commitment to balancing Family along the way. These values are the foundation of our work, and we are committed to upholding them in everything we do. Our co-founders are Bret Taylor https://www.linkedin.com/in/brettaylor/ and Clay Bavor https://www.linkedin.com/in/claybavor/. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace. ABOUT THE ROLE Sierra is growing fast, and product marketing sits at the center of how we go to market. You'll make sure customers and prospects understand what we build, why it matters to their industry and role, and why Sierra is the right choice. You'll own positioning, messaging, launches, sales enablement, and content, working closely with product, sales, agent development and the rest of marketing. WHAT YOU'LL DO - Shape how we tell our story. You’re a passionate product marketer, energized by messaging and positioning and skilled at building a message for a feature, product, industry or buyer. One day you may update web copy, the next you build an event session, craft a sales narrative, write a launch blog post, or create content for a campaign. - Lead product launches. When a product or new feature ships, you lead how we go to market - the messaging, the assets, and the sales enablement. Sometimes this means translating to industries or buyers. - Arm our sales team. You build and maintain the playbooks and assets our GTM teams use to sell including slide decks, landing pages, demos and more. - Build with AI-first. You’re AI fluent, and your first instinct is to self-serve and improve how you work. You’ll help build the automations, templates, and systems that keep our work consistent across industries and workstreams. - Go wide and deep. You flex across channels and activations, and you can go deep on one area, such as an industry vertical, a persona, or our web strategy. You’re comfortable with ambiguity and a fast pace, and you like to build. WHAT YOU'LL BRING - 4+ years of B2B or B2C product marketing experience. - Expertise in positioning and messaging, leading product or feature launches, and building sales-facing and customer-facing assets for different audiences and industries. - Strong operational instincts. You think in process, systems, and repeatable frameworks, and you’re comfortable building structure where none exists. - Fluency with tools like ChatGPT or Claude to work faster and automate where it makes sense. - A passion for storytelling and experience building presentations in Google Slides. - Comfort being on a lean team that’s still being defined, and enthusiasm for shaping how it works. SAMPLE PROJECTS - Take a new product from roadmap to launch: positioning, messaging, sales assets, enablement, and demo. - Go deep on an industry and understand how our product can help that segment, build messaging that resonates, and downstream assets. OUR VALUES - Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work. - Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with our customers. When our customer is having an issue, we drop everything and fix it. - Craftsmanship: We get the details right, from the words on the page to the system architecture. We have good taste. When we notice something isn’t right, we take the time to fix it. We are proud of the products we produce. We continuously self-reflect to continuously self-improve. - Intensity: We know we don’t have the luxury of patience. We play to win. We care about our product being the best, and when it isn’t, we fix it. When we fail, we talk about it openly and without blame so we succeed the next time. - Family: We know that balance and intensity are compatible, and we model it in our actions and processes. We are the best technology company for parents. We support and respect each other and celebrate each other’s personal and professional achievements. WHAT WE OFFER We want our benefits to reflect our values and offer the following to full-time employees: - Flexible (unlimited) paid time off - Medical, dental, and vision benefits for you and your family - Life insurance and disability benefits - Retirement plan dependent on country of employment - Parental leave - Fertility and family building benefits through Carrot - Lunch, as well as delicious snacks and coffee to keep you energized - Discretionary benefit stipend giving people the ability to spend where it matters most - Free alphorn lessons These benefits are further detailed in Sierra's policies, may vary by region, and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligib