We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
OVERVIEW
Every year, people across the world spend nearly one trillion dollars on groceries. It’s an industry that’s been around for centuries. Food itself, however, has been a constant in people’s lives since the beginning of time. Yes, sustenance is essential, but it’s also much more than that. Food can be a part of a daily ritual or a special moment that resonates with people on a meaningful and emotional level. It can be a much-needed break in a long day, a taste that brings back memories, a creative experiment, a shared meal with loved ones, or even comfort during a hard time. Whether it’s a special occasion or an everyday occurrence, it should always be easy for people to get the ingredients they need.
The Instacart Design Team is dedicated to making grocery shopping effortless for everyone and finding solutions to large-scale opportunities that will forever change the way people feed themselves and their loved ones. We’re a four sided marketplace and design for the needs of Consumer, Shoppers, Retailers, and Advertisers.
Within the Instacart Design org, we have exciting roles that will drive meaningful business impact through thoughtful strategy, experimentation, and high-quality execution. We design the end-to-end journeys that help customers discover, understand, and feel the undeniable value of Instacart, putting empathy for both prospective and existing members at the center of every decision. Our team blends product thinking, brand-forward storytelling, and behavioral insight to create cohesive, high-performing growth experiences. We pride ourselves on a culture of experimentation, accountability, and craft, continuously evolving how we design for conversion, retention, and long-term customer value.
We’re hiring for a Staff Experience Designer to join the Core Experience team and lead work across multiple touchpoints along our end to end online grocery experience in app. You’ll obsess user, cultural and industry shifts in food and shopping spaces and inspire new features that come with strong value propositions that can be uniquely owned by the Intacart brand experience and online grocery ecosystem. This role will need to work very closely with teams across the end to end shopping experience as well as new modalities that help deliver experiences through AI and agentic based conversational interfaces. This is a high-impact, highly collaborative role partnering closely with Product, Engineering, Marketing, Brand, Data Science, and Research to drive measurable business outcomes while strengthening customer trust, affinity for the brand and long-term loyalty.
About The Job
Daily Rhythms and Samples of Work
• Drive and lead experiences across consumer-facing products to create highly personalized journeys that meet households where they are — their routines, their needs, their goals — and build new layers of value into the core grocery experience.
• Lead end-to-end experience design briefs across all surfaces and modalities, including agentic interfaces, that deepen how customers discover, shop, and build lasting habits with Instacart.
• Craft narratives, naming, and value propositions for experiences and features, creating artifacts (strategy docs, flows, storyboards, internal decks) that help teams socialize strategies and ideas.
• Define and own experience frameworks that map key journeys (first 3 orders, building repeat patterns, subscription adoption, household management) and clearly articulate the beats, rhythms, and jobs to be done at each step.
• Shape content, hierarchy, and information architecture across surfaces: define how information is structured, named, and prioritized so users have clear comprehension at every step while the business and partners get the right visibility where it matters.
• Codify experiential principles, functional and emotional, to guide what users should understand, decide, and feel across flows, then translate those principles into patterns, content hierarchies, and interaction rules that scale across teams.
• Use AI-assisted prototyping and concept development as a core part of your practice, providing strong art direction, references, and experiential intent to generate flows and concepts that align with Instacart's design system, brand positioning, and evolving interaction patterns.
• Design for visual clarity, pacing, and density, establishing patterns, grids, and rules that govern how modules, carousels, and key placements work (above vs. below the fold) to balance user needs, business objectives, and partner value.
• Work with Research, and sometimes lead or plan it yourself, to uncover insights about how customers shop, build routines, and evolve over their lifecycle with Instacart, then translate those insights into concrete journey maps, flows, and experiential principles.
• Raise the bar for experience-led t