Senior Digital Marketing Manager, Paid Search

Senior Digital Marketing Manager We are open to candidates located in or near any of our U.S. office locations: Emeryville, CA; Durham, NC; Addison, TX; Bellevue, WA; or Reston, VA Summary/Objectives Tanium is seeking a strategic, data-driven Paid Search Manager to own and scale our paid search and video performance. This role will play a critical part in contributing to pipeline growth, owning global paid search and video programs across Google & Microsoft on the Digital team. You'll define strategy, manage budgets, optimize performance, build testing roadmaps, and deliver insights that shape our broader digital advertising approach. We're looking for someone who has strong analytical skills combined with creative instincts to drive brand awareness, boost conversions, and unlock revenue opportunities. Essential Job Functions • Lead end-to-end strategy and execution of global paid search and video campaigns across Google & Microsoft, including platform-specific optimization • Own quarterly and monthly budget planning and daily pacing across paid search/video • Create dashboards and a reporting cadence that enables transparent communication of campaign performance • Ensure rigorous and reliable measurement by implementing consistent naming conventions, tracking parameter management, and conversion event tracking setup • Partner with the Web team on landing page strategy and A/B testing initiatives to improve on-page conversion rates or paid traffic and drive continuous optimization • Partner with Integrated Campaigns team to drive creative and content that will perform; ensure creative is refreshed at the right cadence • Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance • Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion Minimum & Preferred Job Qualifications • Bachelor's degree Experience • 5+ Years of B2B Digital Marketing experience • 5+ years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation campaigns • A strong bias toward action and measurable outcomes; result driven • Analytical and process-driven approach to campaign optimization • Attention to detail and a transparent written and verbal communication style • Familiarity with Marketo, Salesforce, and GA4 — comfortable working across the ad platform to CRM data flow to troubleshoot tracking gaps and validate conversion accuracy • Stays current on platform algorithm changes and emerging ad technologies (e.g., AI-driven bidding, agentic • campaign tools) to keep channel strategy ahead of the curve Other • Proficiency in Google Ads and Microsoft Advertising, including Search, YouTube, and Performance Max campaign types • Experience with A/B testing methodologies and conversion rate optimization practices • Working knowledge of marketing automation and analytics tools such as Marketo, Salesforce, and GA4 • Analytical and process-driven approach to campaign optimization with strong attention to detail • Clear and transparent written and verbal communication style suited to cross-functional collaboration Tanium Competencies: • Demonstrates initiative and motivation • Excellent oral and written communication skills • Team player • Person of high ethics and integrity • Ability to work in a fast-paced, changing environment About Tanium Tanium is the Autonomous IT company. As Al accelerates both innovation and risk, Tanium Atlas, the company's autonomous operating system, puts the full depth of the Tanium Autonomous IT Platform behind every IT and security operator - human and agentic. Tanium provides the real-time intelligence, agentic decision-making, and autonomous execution operators needed to detect, decide, and remediate at machine speed across their endpoint estate. The company is recognized as a Leader in the inaugural 2026 Gartner® Magic Quadrant™ for Endpoint Management Tools, as a Leader in the IDC MarketScape: Worldwide Client Endpoint Management Software for Windows Device Management 2025-2026 Vendor Assessment, and as a Leader in The Forrester Wave™. Endpoint Management Platforms, Q2 2026. To learn how Tanium delivers Autonomous IT for unstoppable business, visit www.tanium.com and follow us on LinkedIn and X. On a mission. Together. At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions. As a global organization with stakeholders around the world, it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things. Our commitment to excellence and innovation has earned us a place on the Forbes Cloud 100 list for ten consecutive years, and we continue to be recognized worldwide as a great place to work. Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most. What you’ll get The annual base salary range for this full-time position is $116,000 - $178,000. This range is an estimate for what Tanium will pay a new hire. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience. In addition to an annual base salary, team members will receive equity awards and a generous benefits package consisting of medical, dental and visi