Education Content Marketing Lead

ABOUT THE TEAM OpenAI’s Education team is building products and programs that advance how people learn with AI. We work across students, educators, institutions, and education communities to help people use AI thoughtfully and effectively. ABOUT THE ROLE We’re looking for an Education Content Marketing Lead who combines exceptional editorial and curriculum judgment with strong content-marketing instincts, a builder’s mindset, and an engineer’s approach to scale. You’ll create high-quality content and the systems that move it from idea to published asset quickly and consistently. This is a hands-on role spanning long-form editorial, curriculum, video, visual content, channel strategy, and content operations. You’ll turn strategic briefs and expert input into useful work for students, educators, institutional leaders, and education communities; grow the channels that reach them; and use data to improve both the content and the engine behind it. Education needs a coherent, measurable content engine across audiences, formats, and channels. This role will turn fragmented requests and one-off production into a prioritized portfolio, reusable workflows, dependable creative capacity, and education-specific channels that compound over time. The goal is not simply to produce more content, but to create work that earns attention, supports learning and engagement, and improves through evidence. IN THIS ROLE, YOU WILL - Build and continuously improve a scalable content operating system spanning intake, prioritization, resourcing, production, review, publishing, versioning, and reuse. - Apply an engineer’s mindset to map dependencies, remove bottlenecks, automate repeatable work, create modular templates and playbooks, and maintain clear quality standards. - Maintain a single source of truth for the roadmap, editorial calendar, briefs, source material, production status, approvals, assets, and metadata. - Produce and edit content across formats, including long-form articles, blogs, case studies, web and email copy, social posts, educator stories, GIFs, images, and carousels. - Develop practical curriculum and professional-learning resources, including lesson plans, educator guides, AI literacy materials, decks, and train-the-trainer content. - Lead video development from concept through final cut, including story development, scripting, structural editing, interview preparation, and oversight of production and post-production partners. - Own and grow education-specific channels across social, email, websites, and blogs through clear audience strategies, editorial plans, and consistent publishing programs. - Set ambitious growth and engagement goals, define measures of content quality and efficacy, instrument tracking, analyze performance, and use experiments to improve results. - Turn goals and expert input into clear briefs, plans, timelines, and review paths in partnership with Content, Customer Education, Design, Marketing, Product, Research, Policy, Safety, Sales, Partnerships, and Customer Success. - Scale production by sourcing, onboarding, and managing a flexible bench of writers, editors, curriculum developers, designers, video partners, agencies, and other vendors. YOU MIGHT THRIVE IN THIS ROLE IF YOU - Have significant experience in content production, content marketing, editorial leadership, curriculum development, instructional design, or creative production. - Bring a strong portfolio demonstrating excellent writing and editing across long-form editorial, curriculum or professional learning, video, social, and visual content. - Have built or materially improved content systems, workflows, templates, governance, tooling, automation, or publishing operations. - Have owned digital channels and used audience and performance data to set ambitious growth goals, design experiments, and deliver measurable results. - Are a strong video storyteller, with experience in scripting, structural editing, interview preparation, and collaboration with production and post-production specialists. - Can turn ambiguous, cross-functional input into clear requirements and polished work while sequencing priorities across multiple workstreams. - Have experience sourcing and onboarding external partners and are fluent with content-management, digital-asset-management, project-management, analytics, and automation tools. NICE TO HAVE - Experience working in education, edtech, AI, or another technical field. - Experience creating both curriculum or professional-learning resources and audience-facing marketing content. About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf. Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe t