Lead Designer, Brand

About Lucid At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience. We achieve this through deep vertical integration, with design, engineering, and production happening in-house across our global offices and manufacturing facilities. Our teams come from industries around the world, united by a shared commitment to excellence. By refusing to settle, you can help redefine what’s possible and shape the future of mobility. Role Summary We're looking for a Lead Designer who combines strong visual craft with exceptional creative instincts. This is a hands-on role for someone who can contribute to design direction and creative concept development, executing compelling creative work across a wide range of brand assets, including digital and physical surfaces. The ideal candidate has experience in-house within a brand, creative, or design studio environment. They understand how to build a brand — translating positioning into culturally-relevant visual worlds, graphics, and collateral through distinctive visual systems, guidelines, and strong art direction. They are equally comfortable from initial concept through final design execution. Please note, this is an in-office role based at Lucid Headquarters in Newark, California, offering the opportunity to collaborate closely with an exceptional team of creatives shaping the future of the Lucid brand. Key Responsibilities • Develop creative concepts and visual narratives for brand assets, product launches, content initiatives, and brand programs • Art direct photography, motion, illustration, and content programs to ensure a cohesive and elevated brand expression • Create mood boards, creative territories, storyboards, and visual frameworks that bring ideas to life • Design high-quality creative across digital, social, web, presentations, events, editorial, and marketing touchpoints • Partner with writers, strategists, marketers, creative groups, and cross-functional teams to create impactful brand experiences • Collaborate with external agencies, photographers, filmmakers, illustrators, and production partners throughout the creative process • Help evolve and maintain brand guidelines, visual systems, and creative standards • Translate strategic briefs into compelling concepts that are both creatively ambitious and grounded in business objectives • Present and communicate creative ideas with clarity and confidence • Stay current on culture, design, photography, fashion, media, and emerging creative trends that influence modern brand building Minimum Qualifications • 8-10 years of experience in brand design, art direction, visual design, and creative development • Strong portfolio demonstrating concept-driven work and exceptional visual execution • Experience working in-house with a brand, plus experience at a creative agency, brand studio, or design consultancy • Proven ability to contribute to and execute art direction across campaigns, content, photography, and digital experiences • Strong understanding of branding, visual identity systems, typography, layout, composition, color, and storytelling • Demonstrated ability to move from insight and concept through final execution • Proficiency in Figma and Adobe Creative Suite • Strong competency within AI workflows that optimize creative development and brand/design management across an organization • Strong communication, collaboration, and presentation skills • Ability to manage multiple projects and thrive in a fast-paced creative environment Preferred Qualifications • Thinks conceptually before designing • Has a refined visual point of view and a passion for brand building • Understands how imagery, motion, typography, and storytelling work together to create emotional connection • Can develop creative territories, visual worlds, and campaign ideas, not just individual assets • Balances strategic thinking with a strong maker mentality • Brings strong taste, curiosity, and attention to craft • Excels in collaborative studio environments and enjoys building alongside other creatives • Experience working with premium consumer audiences, across technology, automotive, fashion/lifestyle, or luxury brands • Motion design, illustration, AI-assisted creative exploration, or content creation experience • Experience contributing to brand launches, rebrands, or large-scale integrated campaigns Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors. Base Pay Range (Annual) $123,900—$170,390 USD Compensation & Benefits: Lucid offers a comprehensive and competitive benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays, paid sick leave; and a 401(k) retirement plan. Hourly/non-exempt employees accrue up to 120 hours paid time off, and salaried/exempt employee accrue up to 160 hours paid time off. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicab