B2B Content Marketing Lead

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale. Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same. The Role Square is looking for a B2B Marketing Manager to help build our always-on content engine for our B2B audience. Square is looking for a B2B Content Marketing Lead to help build our always-on content engine for our B2B audience. This is a senior individual contributor role where you'll take ownership of shaping and executing our B2B content strategy, working closely with teams across Square to bring those stories to life. Sitting within the Integrated Marketing team, you'll develop content programs that strengthen Square's relevance across priority industries, verticals, and category conversations. This includes social-first content, thought leadership, customer storytelling, product narratives, partner moments, and industry content. You'll identify opportunities to turn customer insights, business priorities, and industry trends into original content concepts, formats, and campaigns that resonate with our audiences. We're looking for someone who can balance strategic thinking with hands-on execution, bringing ideas to life through strong storytelling, clear creative briefs, thoughtful production workflows, and effective use of AI tools. You Will • Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments. • Execute social-first content formats and original content franchises for co-marketing programs with sellers • Create content programs that bring Square’s industry POV, customer stories, partner stories, product narratives, and market insights to life. • Identify opportunities to tell stronger stories across priority verticals, including restaurants, retail, services, and other key business categories. • Develop thought leadership content that helps Square participate in timely industry and business conversations. • Support customer storytelling and case study efforts by shaping strong story angles and adapting them into social-first formats. • Translate business priorities into clear content concepts, briefs, series, and distribution plans. • Use AI tools and workflows to support content development, including research, ideation, content mapping, repurposing, versioning, briefing, and production planning. • Build repeatable AI-assisted workflows that help the team move from insight to content more efficiently while maintaining accuracy, brand quality, and human judgment. • Manage content production workflows from concept through launch, including briefs, timelines, stakeholder inputs, approvals, and delivery. • Work with internal creative teams, external partners, freelancers, or agencies to produce high-quality content efficiently. • Track performance across content and social channels, and use insights to refine topics, formats, messaging, and distribution over time. You Have • 6+ years of experience developing B2B content, social content, integrated campaigns, thought leadership, or content marketing programs. • A strong understanding of social-first content, especially for LinkedIn and other platforms where business audiences spend time. • Experience turning complex business topics into clear, compelling content for professional audiences. • Strong instincts for content formats, storytelling, hooks, pacing, and audience relevance. • Experience building or managing content calendars, campaigns, series, or always-on programming. • Experience using AI tools to improve content workflows, speed up content development, or scale content across formats and channels. • Strong judgment around where AI can add leverage and where human strategy, creativity, taste, and review are essential. • Strong project management skills, with the ability to move work from idea to brief to execution. • Experience working cross-functionally with marketing, creative, communications, sales, product, or external partners. • Good judgment around brand voice, accuracy, approvals, and business context. • Comfort balancing proactive content development with incoming business needs in a lean, fast-moving environment. Nice to have • Experience in B2B technology, fintech, commerce, SaaS, restaurants, retail, services, or another business-focused category. • Experience developing executive thought leadership, industry POV content, category campaigns, or recurring content series. • Experience with customer storytelling, case studies, partner marketing, or sales-supporting content. • Familiarity with social analytics, content performance reporting, and optimization. • Experience producing short-form video, event content, interview-based content, or multi-format social campaigns. • Experience managing agencies, freelancers, creators, or production partners. • Experience