Digital Marketing & Campaigns Lead

ABOUT US Sierra is the leading platform for customer-facing AI agents, working with many of the world's biggest brands — including The GAP, Rocket Mortgage, SoFi, Sutter Health, and SoftBank — to transform how they serve customers and grow their businesses. We are primarily an in-person company based in San Francisco, with growing offices across North America, Europe, and Asia. We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and a commitment to balancing Family along the way. These values are the foundation of our work, and we are committed to upholding them in everything we do. Our co-founders are Bret Taylor https://www.linkedin.com/in/brettaylor/ and Clay Bavor https://www.linkedin.com/in/claybavor/. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace. ABOUT THE ROLE Sierra is hiring an Digital Marketing & Campaigns Lead to build and lead the function that turns our business priorities into measurable, integrated marketing programs. You will own the global campaign portfolio across digital and offline channels and account-based programs, with responsibility for creating pipeline, accelerating priority opportunities, and supporting expansion within existing customers. This is a builder role for a leader who’s excited to roll up their sleeves, set global strategy, establish a scalable operating model, develop a strong team, and maintain a high bar for craft and execution. You will partner closely with Sales, Marketing Operations, Product Marketing, Brand, Events, Communications, and regional Marketing leaders. What You'll Do: - Drive our campaign strategy: Build an integrated, full-funnel campaign portfolio spanning paid media, organic search, web, email, content, social, OOH, print, and account-based programs. Give every program a clear audience, message, channel role, and business objective. - Turn business priorities into pipeline: Translate company priorities by account, vertical, buyer, and region into programs that support acquisition, deal acceleration, and customer expansion. Balance always-on programs with launches and high-impact market moments. - Build Sierra’s named-account motion: Orchestrate always-on account-based marketing for Sierra’s highest-priority accounts. - Own investment and performance: Set pipeline targets, manage budgets, and determine the right channel and program mix. Partner with our operations team on attribution, forecasting, reporting, and lead flow. Use performance data to scale what works, stop what does not, and reallocate investment quickly. - Set the standard for execution: Establish clear campaign planning, briefing, quality assurance, launch, and optimization rhythms. Inspect high-impact work personally and ensure Sales has the messaging, assets, and follow-up needed to convert engagement into opportunities. - Build and lead the team: Hire, coach, and develop a high-performing team of digital marketing and campaigns professionals. Establish clear ownership, strong operating rhythms, and a culture of accountability, experimentation, and continuous improvement. - Use AI to multiply impact: Embed AI and automation across research, audience development, content adaptation, experimentation, and reporting. Increase the team’s speed and reach while maintaining human judgment, accuracy, and brand quality. WHO YOU’LL WORK WITH You’ll partner closely with Sales, Operations and Agent Development to turn account, vertical, and regional priorities into measurable programs and shared goals — as well as the entire Marketing team to drive awareness, credibility and pipeline. You’ll also partner with Finance on investment planning and with executive leaders on priorities, performance, and tradeoffs. Together, these teams will create a coordinated buyer journey from first engagement through opportunity progression and customer expansion. WHAT YOU'LL BRING: - 12+ years of digital marketing, integrated campaigns, or demand generation experience. - A proven record of building and leading teams responsible for pipeline targets, substantial marketing investments, and global campaign portfolios. - Deep experience with complex, sales-led enterprise motions, including named accounts, long sales cycles, multi-stakeholder buying committees, and both new-logo and expansion programs. - Experience creating global strategies that allow for meaningful regional and market-level adaptation. - Strong data fluency, including attribution, forecasting, experimentation, funnel analysis, and translating performance into clear investment recommendations. - The ability to move between executive-level strategy and detailed campaign decisions without losing speed or quality. - Strong cross-functional leadership and executive communication skills, especially across Sales, Operations, Finance, and Marketing. - Practical fluency with AI-powered marketing tools and sound judgment about where automation improves performance and where human expertise remains essential. EVEN BETTER... - Experience building an integrated marketing function at a fast growing enterprise SaaS or AI company. - A track record of creating industry specific campaigns that engage senior executives and drive measurable pipeline within priority accounts. - Experience expanding marketing programs internationally, with a strong understanding of how buyer needs, messaging, and channels vary across markets. OUR VALUES - Trust: We build trust with our customers with our account