Manager, Marketing Operations, America

ABOUT AIRWALLEX Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 675,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own. We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific. We're co-headquartered in San Francisco and Singapore, with more than 2,700 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles https://www.airwallex.com/en-us/operating-principles to see it in full. HOW YOU'LL MAKE IMPACT Marketing Operations helps turn account-based marketing strategy into well-run, measurable campaigns. You'll work with Marketing and Sales teams around the world to improve customer acquisition, engagement, and retention through thoughtful campaign execution and optimization. - Own the technical execution of automated B2B marketing campaigns in Marketo, including email templates, workflows, segmentation, automation rules, lead nurturing, drip campaigns, and triggered communications. - Build and activate target account audiences across Demandbase, Hightouch, Salesforce, and Marketo, feeding audiences into LinkedIn, Google Ads, and Meta Ads to support account-based marketing. - Create landing pages using existing, team-maintained templates, and set up Outreach.io http://Outreach.io sequences and post-event automation. - Run the webinar registration and routing system, QA lead routing after every upload, and catch errors before records reach the sales team. - Support mass-email infrastructure tasks as directed, including warming additional sending domains and inboxes, without owning the underlying architecture. - Provide day-to-day support to the US Marketing and Sales teams across Marketo, Salesforce, Outreach, and Hightouch, following established playbooks and best practices. - Own quality control across your work by flagging ambiguous or risky sends, including audience segments containing existing customers or accounts owned by other regions, rather than sending on autopilot. - Ensure ABM activity follows applicable data privacy regulations, including GDPR, and Airwallex’s internal security policies for handling and processing account data. You'll work from our San Francisco office three days a week. WHAT WE'RE LOOKING FOR ESSENTIALS - 5+ years of experience working with marketing automation tools, such as Marketo, and CRM systems, such as Salesforce, particularly in a B2B environment. - A track record of partnering with Marketing and Sales teams to deploy successful account-based marketing campaigns. - Strong analytical skills, a data-driven approach, and uncompromising attention to detail. - Strong communication and collaboration skills, both internally and externally. - Strong knowledge of HTML, CSS, JavaScript, and email design best practices, with hands-on experience building landing pages and email campaigns. - Experience working across MarTech platforms such as Mutiny, Outreach, Marketo, Contentful, or similar tools. - A portfolio showcasing relevant landing pages, email campaigns, or other digital marketing assets you've created. Please be prepared to include it during the interview process. PREFERRED - Experience with Hightouch or a similar CDP to build, manage, and activate target audiences. - Adobe Marketo Engage certification. - Basic SQL skills. YOU'LL THRIVE HERE IF - You hold yourself to a high standard even when no one is watching. Quality and accountability aren't external expectations, they're internal ones. - You’re not precious about your ideas. You push hard for what you believe in, but you pivot fast when the data says otherwise. - You connect dots across functions and hold the big picture without losing grip on the details. - You over-communicate by design. You'd rather flag something early than let it become a surprise. - You value in-person collaboration and are happy being in the office three days a week. LEARN MORE ABOUT YOUR TEAM Marketing at Airwallex is a growth function, not a support one. The brief is ambitious: build the brand to match the platform, well-established in some markets and still emerging in others. This team leads across product marketing, brand, demand generation, and regional GTM: understanding what our platform actually does, then building the stories that make it land with real businesses, not just buyers on paper. They work closely with product, sales, and leadership, so the link between marketing activity and business outcome is direct. If you want to build a global brand through insight, sharp positioning, and creative that earns attention and trust, this is where marketing has real leverage. APPLICANT SAFETY POLICY: FRAUD AND THIRD-PARTY RECRUITERS To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com http://airwallex.com email address. Please apply only through careers.airwallex.com http://careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an