Senior Community Lifecycle Manager

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com. Moderators are central to making Reddit’s communities thrive. We’re looking for a Senior Community Lifecycle Manager to build programs that educate, engage, and reactivate moderators, from creating a subreddit to growing an established community. Reddit’s Community Lifecycle function is continuing to evolve, giving you the opportunity to strengthen its technical foundation and shape how the team scales its programs. You’ll partner with lifecycle strategists who lead audience strategy, value propositions, and messaging, while owning the channels, systems, and campaign operations that bring that strategy to life. This is a hands-on individual contributor role. You’ll shape channel plans, build campaigns, and work through the data and technical details required to launch them across email, push notifications, and Reddit’s on-platform channels. What you’ll do • Own channel strategy and end-to-end campaign execution, including building, QA, launch, measurement, and optimization • Build email campaigns in HubSpot and push campaigns using Reddit’s first-party tools • Improve the data, segmentation, automation, and dynamic content capabilities that power moderator communications • Design experiments using treatment and control groups, then translate results into iterative test plans • Partner with lifecycle strategists to bring audience, messaging, and community growth strategies to market • Work with Product, Engineering, and Data Science to improve existing tools and develop new ways to reach moderators • Monitor campaign performance and email engagement health, troubleshoot technical issues, and maintain high-quality operations • Establish the processes and technical standards needed to scale Reddit’s moderator lifecycle programs What we’re looking for • 7+ years of experience in lifecycle, email, growth, or marketing technology roles, with significant hands-on campaign execution experience • Experience building multichannel lifecycle programs for B2C or B2B2C audiences • Hands-on experience building and launching campaigns in HubSpot or a similar marketing platform • An understanding of marketing data infrastructure and the ability to read and write basic SQL • Experience with A/B testing, campaign measurement, and performance analysis • Experience partnering with Product, Engineering, and Data Science teams • Strong writing, editing, and communication skills • A self-starter who can create structure, solve technical problems, and build from zero to one • Familiarity with Reddit and a genuine community-first mindset • Bonus points for HTML or CSS knowledge. Benefits: • Comprehensive Healthcare Benefits and Income Replacement Programs • 401k with Employer Match • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support • Family Planning Support • Gender-Affirming Care • Mental Health & Coaching Benefits • Flexible Vacation & Paid Volunteer Time Off • Generous Paid Parental Leave Pay Transparency: This job posting may span more than one career level. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/. To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below. The base salary range for this position is: $154,700—$216,600 USD In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews. During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors. Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.