Sales Operations Systems and Data Lead

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. Role Overview: The Sales Operations Data & Systems Lead architects the technical foundation and data strategy powering our global sales organization. Reporting to the Senior Manager of Sales Operations, you will eliminate seller friction by owning GTM tech stack management, building high-integrity workflows, leading continuous Salesforce data cleanup initiatives, and deploying AI-driven solutions. You will directly fuel top-of-funnel growth by designing data pipelines for sourcing and enriching new accounts. As the primary steward of our GTM technology, you will architect robust reporting frameworks to ensure the Salesforce ecosystem remains a scalable, well-governed system of record that drives revenue productivity. Key Responsibilities: 1. Systems Engineering & Tech Stack Management • Architecture: Lead the technical configuration and governance of Salesforce and the broader GTM stack (Openprise, Clay, etc.) • Automation & AI: Architect and maintain advanced automations using AI to reduce manual work and streamline account sourcing, enrichment, and routing • GTM Tools Management: Manage the end-to-end lifecycle of GTM tools, from vendor selection and integration to user provisioning and ticket-based troubleshooting 2. Data Strategy & Governance • Automated Data Integrity: Build scalable cleansing, deduplication, and enrichment workflows across all GTM data sources • Governance Frameworks: Establish policies to improve data quality, governance, and cross-platform alignment • ICP Signal Capture: Partner with Marketing and Sales to translate the Ideal Customer Profile (ICP) into technical signals to capture high-quality, actionable data for outbound teams 3. Process Optimization • Friction Reduction: Redesign Opportunity management, approval flows, and renewal/expansion handoffs to increase seller productivity • Change Management: Lead User Acceptance Testing (UAT), document SOPs, and conduct training to ensure high adoption of GTM tools and Salesforce system enhancements 4. Insights & Cross-Functional Collaboration • Technical Advisory: Serve as the Sales Operations team’s Subject Matter Expert (SME) for data transformation, translating data into business solutions for stakeholders • Performance Metrics: Develop dashboards and KPIs to track system health, data quality trends, and the ROI of automation initiatives Sales Planning Data Projects: Cross-functional GTM leadership to execute data projects focused on TAM enrichment, white-space analysis, and strategic account segmentation. Required Skills and Qualifications: • 5+ years of hands-on Salesforce administration experience in a complex, fast-paced environment (certifications a plus) • Highly preferred experience with Openprise, Clay, and/or Tray.io • Experience managing sales data tech stack • Experience administering and implementing AI-powered tools or workflows in a Go-to-Market Operations / Sales Operations context • Strong proficiency in data analytics and reporting (Looker, Tableau, advanced Excel, Python and/or other advanced tools preferred) • Proven experience gathering business requirements and translating them into well-architected system solutions • Strong production support mindset, with the ability to balance urgent issues against longer-term platform improvements • Excellent project management and communication skills For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $89,000 and $140,000/year, with an expected On Target Earnings (OTE) between $101,000 and $144,000/year (including bonus or commission).Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company. #LI-Hybrid WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here. More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as: • Competitive compensation that may include equity • Retirement and Employee Stock Purchase Plans • Flexible paid time off • Comprehensive benefit plans covering medical, dental, vision, life, and disability • Family services that include fertility benefits and equal paid parental leave • Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend • A curated in-office employee experience, designed to foster community, team connections, and innovation • Opportunities to give back to y