VP, Creator Growth (SLG)

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com. About this position: Later is investing heavily in how we grow our creator network, and the creator acquisition engine is one of the most important levers we have. We are looking for a VP of Creator Growth (SLG) to own our sales-led growth motion for affiliate creator acquisition end to end. This is a senior, high-visibility role that will report directly to the GM of Creator and work in close partnership with Sales, Product, and the Later Influence team to build and scale the programs, playbooks, and campaigns that bring the right creators into the Mavely ecosystem. You will be responsible for defining the creator SLG strategy, building the GTM infrastructure, and leading a team that drives measurable creator acquisition, activation, and retention through a structured, sales-assisted motion. The ideal candidate has operated inside a social media platform or creator-economy company, understands how creators evaluate and adopt monetization tools, and has a track record of translating audience and creator insight into pipeline and growth. If you thrive at the intersection of creator marketing, revenue operations, and product adoption, this role was built for you. What you'll be doing: Strategy & Ownership • Own the creator SLG strategy end to end, defining the acquisition model, segmentation, and deal economics that drive VIP and macro creator growth across Later Influence and Mavely • Operate as a player-coach: join your team members on key VIP outbound and meetings, provide real-time coaching and strategy, and model the motion firsthand. Your job is to help your team close. • Set the annual and quarterly GTM plan for creator SLG acquisition, including team quota, deal-mix targets, and ramp expectations against company revenue goals. • Define the creator journey from first touch through activation and codifying what works into a repeatable motion. • Partner with cross functional teams to design creator-facing value propositions, pitch materials, and acquisition playbooks GTM Execution & Commercial Structuring • Build and run full-funnel creator acquisition campaigns spanning outbound, events, social, partnerships, and targeted paid, optimizing toward creator sign-ups, activation, and first-transaction milestones. • Own the commercial structuring on every net-new VIP signing, designing VIP bonus and VIP guaranteed flat-fee campaign deals that win the creator and protect Mavely's unit economics. • Run the SLG bonus program at the program level, owning budget, brand pairings, eligibility rules, and structural updates as the program evolves. • Lead creator segmentation and targeting, working with Data Science and Marketing Ops to identify high-potential creator cohorts on social platforms and prioritize outreach accordingly. • Partner with Marketing to develop and launch creator-specific lifecycle programs that move acquired creators from signup to active affiliate participation, reducing time-to-first-transaction. • Translate creator monetization product updates into pitch narratives that close deals, partnering with Product Marketing on enablement assets. • Own the Ambassador Program as a sales-driven pipeline engine, identifying ambassador candidates and converting them into advocates who feed creator acquisition. Cross-functional Partnership • Partner with the Director of Creator Growth, PLG, on the self-serve to high-touch handoff so creators ready for VIP economics get routed in cleanly. • Partner with Creator Success on the post-activation migration of VIP creators into pods, ensuring commercial context transfers cleanly. • Partner with Revenue Operations on quota construction, pipeline reporting, and attribution so creator SLG investment is tracked with the same rigor as any revenue-generating channel. • Partner with Legal and Compliance on VIP contract terms, disclosures, and jurisdictional requirements relevant to affiliate monetization. • Partner with Marketing and Product Marketing to convert wins into demand and to develop creator-facing materials that accelerate your team's motion. Team Leadership • Recruit, manage, and develop a SLG acquisition and activation team with deep creator economy or social platform backgrounds, holding a high bar on every hire. • Operate as a player-coach: join the team on live deals, provide real-time coaching in calls and negotiations, and model the motion firsthand rather than running disconnected enablement. Your success is measured by what the team closes, not a personal book. • Establish team operating rhythms (pipeline reviews, deal desk, weekly forecast calls) that keep the function moving quickly without losing strategic focus. • Coach to outcomes and hold the team accountable to measurable deal targets, not activity metrics. Measurement & Optimization • Define the measurement framework for creator SLG, including leading indicators (outbound activity, meeting volume, response rates, qualified pipeli