Sr. Regional Web Strategy Manager

Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale. Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. About the role: The Sr. Regional Web Strategy Manager owns the strategy, roadmap, and performance of Samsara's regional websites across MX, CAN, and EMEA markets, with new locales as we expand. The role aligns each regional site to how buyers in that market research, evaluate, and buy. You will define those experiences, build the roadmap to get there, and prove the impact through experimentation and measurement. This is a cross-functional individual contributor role. You will partner with regional teams and with Brand, Content, Product Marketing, Growth, and Web Engineering to shape the experience, and you will set the operating model other teams adopt when they publish internationally. If you want to own a business-critical surface end to end and shape how a global company shows up in every market it sells in, this role is for you. This role is open to candidates residing in the US except the San Francisco Bay Metro Area, NYC Metro Area, and Washington, D.C. Metro Area. You should apply if: • You want to impact the industries that run our world: Your efforts will result in real-world impact – helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely. • You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment. • You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers. • You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. In this role, you will: • Own the strategy and roadmap for Samsara's regional websites — defining what we build, in what order, and why, and holding the roadmap accountable to regional pipeline and awareness goals • Define how success is measured for regional web — Set the metrics, targets, and reporting that regional and marketing leadership use to evaluate the channel • Work with cross-functional pods of designers, engineers, content strategists, and regional marketers — setting direction, sequencing the work, and unblocking delivery • Build and run the experimentation program for regional sites — CRO, testing, and personalization strategy • Partner with content marketing teams to drive successful AEO and SEO strategies, and stay current on best practices and latest innovations • Identify AI use cases and deploy agents to improve all stages of regional site product management and development • Lead a high-complexity regional web initiatives, new market launches, site architecture changes, regional redesigns, from concept through launch and post-launch measurement • Communicate regional web performance and roadmap progress to marketing leadership and regional stakeholders on a regular cadence, translating results into recommendations rather than status updates • Raise the capability of the wider web and regional marketing teams — mentoring ICs, creating shared learning and documentation, and serving as the go-to expert on international web • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices Minimum requirements for the role: • 5+ years in web product management, digital experience, or web strategy, including direct ownership of the roadmap for a high-traffic marketing site • Experience owning web experiences in multiple international markets, including localizing those experiences for in-market relevance rather than translating a single source site • Track record of running a web experimentation program, including setting the standards and interpreting the results • Working knowledge of web analytics and experimentation tools (e.g. Google Analytics, Mixpanel, Tableau, and an A/B testing platform), and the ability to build measurement structures rather than request them • Technical SEO and AEO foundation, including international considerations • Experience working directly with engineering on a modern web stack: CMS architecture, component systems, performance, and release process • Executive communication skills, including making the case for a regional web strategy to marketing leadership and to regional stakeholders with competing priorities • Track record of driving outcomes through influence across functions and geographies without formal authority • Has built AI workflows or agents into their own way of working, and pushes the team's thinking on what comes next