Creative Manager

About the Team If you're excited about driving 10x growth for India's truly profitable e-commerce platform, then this might just be your dream role. At Meesho, we're building the future of e-commerce grounded in the realities of 150 million+ Bharat users. In the creative team, we are a diverse mix of brilliant designers, captivating storytellers, and video wizards who partner closely with our business teams to build truly impactful creatives that deliver real results. We work upstream with product, business, and growth teams to define challenges and design solutions that create real, measurable impact. We're driven by deep user insights, connected by powerful storytelling, and fuelled by innovation. In just the last few months, we've launched India’s first AI-led TV campaign, moved our performance marketing creatives to an AI-automated workflow, and built our own Creative Intelligence Unit which is a playground to test, automate, and build with speed. This isn't just about novelty, it's about making creativity smarter and stronger with better systems and tools. You’ll find our creative magic across branding, Performance marketing, Integrated communication and homepage channels for the users. About the role We're looking for an Creative Manager who's ready to lead the most AI-forward, impact first creative team with vision and empathy. Someone who can raise the bar on craft, mentor a growing team, and bring bold, strategic thinking to everything from brand storytelling to performance creative. A builder, a partner, and a driver of change.If you're a creative leader who's excited to shape what the future of e-commerce feels like, listen to users, and create what they truly need, this is your chance to do it at massive scale and with real impact. See what we have been upto here What you will do Creative Leadership • Lead campaigns across brand, performance, and integrated comms - from insight to impact. • Shape the creative brief in collaboration with stakeholders, using user insights, behaviour and creative storytelling as a tool for solving real business challenges. • Mentor design, copy and video team to bring big ideas to life across platforms. AI-First Creative Innovation • Build and scale AI integrated creative workflows across formats. From speeding up execution without compromising on insight or craft. • Use GenAI tools not just to execute faster, but to test, optimize, and personalize content at scale. • Help codify creative systems that allow us to automate quality at scale. Narrative Craft & Format Thinking • Create emotionally intelligent and functionally effective storytelling that reflects Meesho’s user aspirations and brand values. • Guide teams to crack platform first formats for all touchpoints - Push Notifications, Performance platforms, TV campaigns, digital branding etc. Creative That Moves Business • Drive performance through storytelling, test, learn, and optimize content in close sync with growth and product teams. • Translate insights into conversion with not just click worthy but brand building content. Cultural Fluency • Understand the regional and behavioural nuance across the cultural landscape of tier 2–4 India. • Conduct user research to get the right insight for every brief. What you will need • 8+ years in creative leadership (copy and art), ideally across digital, video, and performance formats. • Experience co-owning briefs with strategy or marketing teams, not just crafting the message, but the problem itself. • Comfort and curiosity in AI-powered creative tools, workflows, and experimentation. • Strong team leadership - can run pods, mentor creatives, and build a high-collaboration environment. • Hunger to innovate, simplify, and scale creative thinking in a high-speed, high-growth setup. What We Offer • A high-autonomy, high-ownership culture where creative thinking drives business. • Access to cutting edge GenAI platforms and the freedom to experiment with new workflows. • A team of passionate creatives solving meaningful challenges together. About us Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities. Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India. Our Mission Democratising internet commerce for everyone — Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online. We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market. Today, sellers nationwide are growing their businesses by tapping into Meesho’s large and diverse customer base, state-of-the-art tech infrastructure, and pan-India logistics network through trusted third-party partners. Affordable, relatable merchandise that mirrors local markets has helped us connect with internet users and serve customers across urban, semi-urban, and rural India. Our unique business model and continuous innovation have established us as a part of India’s e-commerce ecosystem. Culture and Total Rewards Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprise a comprehensive set of elements — monetary, non-monetary, tangible, and intangible. Our 9 guiding principles, or "Mantras," are the backbone of how we operate, influencing everything from recognition and evaluation to growth discussions. Daily rituals and processes like “Problem First Mindset,” “Listen or Die,” our Internal Mobility Program, Talent Reviews, and Continuous Performance Management embody these principles. We offer competitive compensation — both cash and equity-based — tailored to job roles, individual