Sr. Manager, Digital Marketing

About Us: Rubrik is a leader in cyber security, delivering comprehensive and scalable solutions to protect businesses from today's ever-evolving cyber threats. Our mission is to provide ultimate cyber resilience for our diverse set of clients, enabling them to secure their most critical data and maintain business continuity. Position Overview: Rubrik is seeking an experienced and dynamic Sr. Manager, Digital Marketing to lead our paid media strategy. This person will report directly to the Head of Digital Marketing and will play a pivotal role in driving our paid media initiatives across a variety of channels. The ideal candidate will have over 10 years of experience in digital marketing, with a strong focus on paid media, and a proven track record of managing a team of paid media experts. This role will report to our HQ in Palo Alto on a hybrid basis. What you’ll be doing: • Develop and Own Paid Media Strategy: Lead the paid media strategy for Rubrik, ensuring alignment with business objectives and goals. • Lifecycle Marketing: Develop and execute comprehensive lifecycle marketing strategies to engage, convert, and retain customers at every stage of their journey. • Team Management: Lead, mentor, and develop a team of paid media experts, ensuring they are equipped with the necessary skills and knowledge to execute campaigns effectively. • Strategic Planning and Optimization: Oversee the planning, tracking, and optimization of all paid media initiatives. Continuously find ways to improve efficiencies and drive higher yields. • Collaboration: Closely partner with other parts of the marketing team to activate offers and campaigns, ensuring cohesive and effective marketing strategies. • Performance Metrics: Identify and prioritize key performance metrics to hit goals for MQLs, meetings, pipeline dollars, and units. • Proactive Communication: Maintain open and proactive communication channels within the team and with other departments, ensuring everyone is aligned and informed. • Hands-On Leadership: Be willing to roll up your sleeves and actively support your team in campaign execution, problem-solving, and troubleshooting. • Innovation: Stay ahead of industry trends in digital marketing to introduce new and exciting ways to activate our campaigns. • Motivation and Inspiration: Inspire, motivate, and drive your team to constantly aim high and achieve outstanding results. • CRM Data Integration: Have a deep understanding of the sales funnel with the ability to track conversion rates throughout the journey to influence the digital marketing strategies and plans. • Budget Management: Manage and optimize the paid media budget to ensure maximum ROI across multiple channels, product pillars, and geographies. • Reporting: Provide regular performance reports and insights to the Head of Digital Marketing and other senior stakeholders. • Content Strategy: Partner with cross functional teams such as product marketing, campaigns, programs, and content marketing to develop and implement content strategies to attract and engage target audiences. • Brand Management: Ensures that the brand's online presence is consistent and aligned with the overall brand message. Experience You’ll need: • 10+ years of experience in digital marketing, with a focus on paid media. Proven experience leading and managing a paid media team. • Self-sufficient and highly analytical with the ability to interpret data and make informed decisions. • Creative and innovative mindset, with a passion for staying ahead of industry trends. • Strong leadership and team management skills. • Excellent communication and collaboration abilities. • Demonstrated ability to proactively communicate and engage with various stakeholders. Technical Proficiency: • • Proficiency with digital marketing tools and platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads, programmatic platforms, content syndication programs, and analytics tools). • Extensive expertise in Salesforce and Tableau for reporting and analysis. Bonus points for Adobe Analytics experience. The minimum and maximum base salaries for this role are posted below; additionally, the role is eligible for bonus potential, equity and benefits. The range displayed reflects the minimum and maximum target for new hire salaries for the role based on U.S. location. Within the range, the salary offered will be determined by work location and additional factors, including job-related skills, experience, and relevant education or training. US Pay Range $171,400—$257,000 USD Join Us in Securing and Accelerating the World's AI Transformation Rubrik (NYSE: RBRK) is the Security and AI Operations Company, delivering one platform built at the intersection of data, identity, and AI. The platform enables agentic cyber resilience and trusted AI operations for enterprises worldwide, built to recover before disruption strikes and stay a step ahead, so security is never the reason ambition stalls. Linkedin | X (formerly Twitter) | Instagram | Rubrik.com Inclusion @ Rubrik At Rubrik, we are dedicated to fostering a culture where people from all backgrounds are valued, feel they belong, and believe they can succeed. Our commitment to inclusion is at the heart of our mission to secure the world’s data. Our goal is to hire and promote the best talent, regardless of background. We continually review our hiring practices to ensure fairness and strive to create an environment where every employee has equal access to opportunities for growth and excellence. We believe in empowering everyone to bring their authentic selves to work and achieve their fullest potential. Our inclusion strategy focuses on three core areas of our business and culture: • Our Company: We are committed to building a merit-based organization that offers equal access to growth and success for all employees globally. Your potential is limitless here. • Our Culture: We strive to create an inclusive atmosp