Growth Marketing Manager Lead

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Roblox is building the future of human connection through play. As a Senior Growth Marketing Manager, you will play a critical role in scaling Roblox's global growth engine, helping millions of users discover, engage with, and return to Roblox. This role sits at the intersection of marketing, product, data science, and engineering. You will lead high-impact growth initiatives spanning user acquisition, lifecycle marketing, personalization, creator growth, and product-led growth. You will be responsible for identifying new growth opportunities, designing and executing experiments, influencing product strategy, and scaling programs that drive measurable business impact. This is a highly cross-functional role for someone who combines analytical rigor, strong growth instincts, operational excellence, and the ability to influence across teams. You will report to the Head of Growth Marketing. You will: Own and Scale Growth Programs • Lead end-to-end growth initiatives across user acquisition, reactivation, paid influencer, and product-led growth programs. • Manage and optimize multimillion-dollar marketing investments across ad platforms including but not limited to Google, YouTube, Meta, TikTok, Apple Search Ads, DSPs, and emerging channels. • Identify and validate new growth opportunities through structured experimentation and rapid iteration. Drive Growth Strategy and Experimentation • Develop hypotheses, design experiments, and establish measurement frameworks to identify scalable growth levers. • Partner with Data Science to evaluate incrementality, attribution, LTV, retention, and monetization outcomes. • Build repeatable testing frameworks that accelerate learning across audiences, creative, channels, and product experiences. Shape the User Journey • Partner with Product, Engineering, Design, and Data Science to improve onboarding, activation, retention, and monetization. • Identify opportunities to leverage personalization, recommendation systems, AI, and marketing technology to improve user outcomes. • Drive initiatives that connect acquisition performance with downstream user engagement and lifetime value. Build New Growth Engines • Explore emerging channels, partnerships, creators, and platform opportunities that can unlock incremental growth. • Develop scalable approaches for creator-led, content-led, and community-led growth. • Evaluate new technologies, ad products, and AI-enabled workflows to improve efficiency and performance. Influence Across the Organization • Translate complex analyses into clear business recommendations for senior leadership. • Build alignment across Marketing, Product, Engineering, Data Science, Finance, and Business Development teams. • Help define the long-term growth roadmap and operating model for Roblox. You have: Growth Leadership • 12+ years of experience in Growth Marketing, Product Growth, Performance Marketing, or related disciplines at a high growth consumer technology company. • Demonstrated track record of building and scaling growth programs that drove meaningful business outcomes. • Strong understanding of the full growth funnel, from acquisition and activation through retention and monetization. Analytical Excellence • Advanced SQL proficiency and experience working directly with large datasets. • Deep understanding of experimentation methodologies, incrementality measurement, attribution, cohort analysis, and causal inference. • Strong grasp of LTV, retention, monetization, and unit economics. • Ability to independently identify insights, quantify opportunities, and make data-driven decisions. Product and Strategic Thinking • Experience partnering closely with Product, Engineering, and Data Science teams to drive growth outcomes. • Ability to identify product-led growth opportunities and influence roadmap prioritization. • Strong business judgment and ability to balance short-term performance with long-term strategic investments. Execution and Influence • Exceptional cross-functional collaboration and stakeholder management skills. • Proven ability to operate effectively in ambiguous environments and independently drive initiatives from concept to execution. • Strong written and verbal communication skills, including experience presenting to senior leadership. Technical and AI Fluency • Strong understanding of modern advertising technology, measurement infrastructure, and growth tooling. • Demonstrated experience leveraging AI to improve decision-making, accelerate workflows, and increase organizational effectiveness. • Familiarity with responsible AI practices, including quality assurance, risk mitigation, and governance considerations. Preferred Qualifications • Experience scaling a global consumer marketplace, gaming platform, social platform, or creator ecosystem. • Experience with personalization, recommendation systems, growth automation, or machine learning-driven optimization. • Experience managing large-scale paid media budgets ($10M+ annually). • Experience building growth systems that span both product and marketing surfaces. • Passion for gaming, creator ecosystems, and online communities. For roles that ar