Sr. CRM Operations Manager

About the role We're hiring a Sr. CRM Operations Manager to help transform how Chime's Lifecycle Marketing & CRM team operates and scales. You'll lead our most important cross-functional CRM initiatives, connecting Lifecycle Marketing, MarTech, Engineering, and other partners to turn complex business needs into scalable systems and processes. As a strategic individual contributor, you'll influence technical roadmaps, improve operational efficiency, and help us build smarter, more automated member experiences. This isn't a daily campaign execution or engineering role—your impact will come from bringing teams together, solving complex operational challenges, and building systems that help us move faster. In this role, you can expect to • Lead high-impact CRM initiatives: Own complex, cross-functional programs such as platform migrations, channel integrations, and automation transformations—from early discovery through implementation and adoption. • Connect Marketing with Product and Engineering: Translate lifecycle marketing goals into clear business requirements, data specifications, and technical priorities, helping teams align on what needs to be built and why. • Make CRM operations more scalable: Improve campaign intake, QA standards, documentation, governance, and prioritization processes so teams can execute more efficiently and with fewer errors. • Strengthen channel health and compliance: Partner with Legal, Compliance, Data, and channel owners to improve deliverability, consent management, frequency capping, and messaging quality. • Drive the evolution of lifecycle automation: Help move our CRM ecosystem beyond manual, campaign-focused workflows toward automated, scalable, and intelligent member journeys. • Influence teams and priorities: Work closely with senior stakeholders to resolve dependencies, navigate competing priorities, and drive decisions without relying on direct reporting authority. • Deliver measurable operational impact: Establish success metrics and connect improvements in workflows, systems, and governance to efficiency, execution quality, risk reduction, and downstream business outcomes. To thrive in this role, you have • 8+ years of experience in CRM operations, marketing program management, or marketing technology alignment, with a track record of working in complex marketing environments. • Demonstrated ownership of large cross-functional initiatives, taking ambiguous business problems through planning, implementation, stakeholder alignment, and successful adoption. • Strong business-to-technical translation skills, including experience turning marketing needs into actionable requirements for Product, Engineering, and data teams. • Deep familiarity with enterprise CRM platforms such as Braze, Iterable, or Salesforce Marketing Cloud, including how data infrastructure supports lifecycle marketing capabilities. • Experience building scalable operating frameworks, including campaign intake, operational governance, quality assurance, and documentation standards. • Exceptional stakeholder management and communication skills, with the ability to influence senior leaders, resolve competing priorities, and drive decisions without direct authority. • A process-first, outcomes-oriented mindset, with the ability to identify operational friction, implement sustainable improvements, and measure their impact. #LI-Onsite #LI-AM1 Below is the base salary offered for this role and level of experience. Full-time employees may also be eligible for bonus(es), competitive equity, and benefits. For commissioned roles, the base salary listed in this job description does not include incentive/variable pay. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. Wage Notice $145,000—$200,000 USD A little about us At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential. We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members. We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential. Because if we don't—who will? *Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC. What we offer for our full-time, regular employees • 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team