Senior Manager, Sales Strategy & Planning, Retail

Senior Manager, Sales Strategy & Planning, Retail and Food Service This is a hybrid role to the NYC HelloFresh Headquarters Factor is building the next growth platform in fresh prepared meals. We’ve already built one of the leading DTC meal brands in North America, and now we’re extending that strength into retail and foodservice, where customers are increasingly looking for better, fresher, more convenient meals. We believe this is a category ready for real disruption, and early signals show that Factor’s product, brand, and customer promise are resonating. We are hiring a Sr. Manager, Sales Strategy & Planning, Retail & Foodservice to build the commercial operating system that turns this ambition into a scalable business. Reporting to the Director, Commercial Sales, Retail & Foodservice, you will own commercial forecasting and sales planning, trade and revenue growth management, pricing architecture, commercial reporting, and new item launch processes - much of which doesn't exist yet and is yours to build. This is a high-impact role for someone analytical, structured, commercially curious, and energized by building systems where none exist. You'll be the connective tissue across sales, supply chain, finance, marketing, and operations. If you've built a forecast from scratch, run a post-promotion analysis, and kept a new-account launch on track across sales, supply chain, and finance, this role was designed for you. You will... • Own the master commercial forecast by customer, SKU, and week, consolidating inputs from retail sales, foodservice, and account teams; partner with Supply Chain on S&OP, forecast assumptions, promotional lifts, new item launch curves, and key customer and channel scenarios. • Build and maintain the master trade calendar across retail and foodservice accounts, integrating promotional activity with retail / shopper marketing, account milestones, and commercial planning cycles. • Track trade spend against budget, build promotional ROI models, and run post-event analysis — building the trade guardrails, margin visibility, and revenue management discipline the commercial team plans against. • Own customer pricing files, price lists, and cost-change workflows; govern account data and prepare the materials behind pricing committee decisions. • Build the weekly and monthly commercial dashboards covering shipments, forecast, sell-through, trade, pricing, distribution, new item performance, and key account risks. • Own the data behind category reviews and customer meetings — scorecards, velocity and distribution readouts, the appendix — and turn category analytics into clear commercial recommendations. • Serve as the commercial gatekeeper for new item commercialization, owning launch timelines, commercialization one-pagers, retailer submission readiness, and first 26-week launch scorecards. • Partner closely with Sales & BD, Foodservice, Retail / Shopper Marketing, Supply Chain, Finance, and Operations to keep customer meetings, trade plans, marketing activity, launches, and account calendars synchronized. • Document core commercial processes and build the repeatable SOPs for forecasting, pricing, item setup, reporting, and account planning. You are... • Analytically self-sufficient: you can build models, dashboards, trackers, and data views independently, and translate analysis into clear business recommendations. • A process builder: you are energized by creating systems, calendars, scorecards, and SOPs where none exist yet. • Commercially minded: you understand that forecasting, pricing, trade, and analytics are only useful if they help the team make better customer, operational, and P&L decisions. • Organized and detail-oriented without losing the big picture: you can manage multiple accounts, SKUs, launches, deadlines, and stakeholders while knowing what needs escalation. • A strong collaborator: you build trust with sales, supply chain, finance, marketing, business operations, and external data partners through accuracy, reliability, and follow-through. • Structured communicator: you can turn complex data, risks, and trade-offs into concise, decision-ready summaries for commercial leaders and cross-functional partners. • Proactive and ownership-oriented: you send the update before being asked, flag the risk before it becomes a problem, and help keep the team moving. • Comfortable in a fast-moving build environment: you can create structure as the business scales, even when the process is not fully defined yet. You have... • 6+ years in sales strategy, sales planning, commercial strategy, trade marketing, revenue growth management, category management, consulting, or CPG analytics. • Experience building and owning a commercial forecast, trade calendar, pricing file, or planning process end-to-end — not just contributing inputs to someone else's. • Strong Excel / Google Sheets modeling skills; experience with dashboards, BI tools, or SQL is a plus. • Experience with retail sales data, syndicated data (e.g. Circana, NielsenIQ), retailer portals, or category management is strongly preferred. • Exposure to CPG, retail, grocery, food, beverage, or fresh / refrigerated categories is a plus. • Experience partnering with sales, finance, supply chain, and marketing on commercial planning or launch execution. • Strong written and verbal communication, with comfort preparing leadership-ready materials. • BA/BS or equivalent experience; MBA a plus. You’ll get… • 401k with company match that vest immediately upon participation, and company equity plan based on role • Generous PTO, including sabbatical, and parental leave of up to 16 weeks • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment • Tuition reimbursement for continuing education (upon 2 years of service) • Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_) • Access