Talent Partnerships Senior Account Coordinator

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com. Senior Coordinator, Talent Partnerships About the role: As Sr Coordinator, Talent Partnerships, you will own and evolve how Later identifies, engages, and activates influencer talent across high-impact influencer marketing campaigns. You’ll be responsible for building a best-in-class talent ecosystem—one that gives our clients access to the right creators faster, unlocks premium partnerships, and differentiates Later. This is both a strategic and executional role. You’ll shape our point of view on talent—who matters, why they matter, and how brands should work with them—while also leading the day-to-day sourcing, negotiation, and relationship management that brings campaigns to life. You will bring to Later your vast and diverse relationships with agencies, ensuring our clients gain access to premium talent while driving efficiencies and impact across campaigns. You’ll partner closely with Strategy and Client Services to ensure talent is not an afterthought, but a core lever in every program we execute. At the same time, you’ll cultivate deep relationships across the creator and management landscape, positioning Later as a preferred partner for high-value talent and their representatives. What you'll do: Strategy • Develops and continuously refines Later’s point of view on creator talent across categories, platforms, and cultural trends. • Identifies emerging and high-impact creators aligned to client objectives and brand positioning. • Stays ahead of industry shifts, pricing trends, and platform dynamics to inform recommendations. • Assists in refining processes and best practices, ensuring campaigns align with industry trends and customer goals. • Proactively surfaces agile talent and culture-driven strategic opportunities, pitching to the appropriate parties in alignment with customer business needs. Technical/ Execution • Sources and secures creator talent for campaigns, balancing quality, speed, and strategic fit. • Embed yourself within the account pod as a creator procurement expert, with a deep understanding of your client’s brand archetype, ideal talent personas, and vetting requirements. • Builds and maintains strong relationships with creators, agents, and managers to unlock priority access to talent. • Leads sourcing, negotiations, and contracting for all tiers of talent, ensuring talent and agreements meet client strategy, brand safety, and compliance standards. • Continuously improves workflows and processes to increase scalability and efficiency in talent sourcing and trend identification. • Organizes recurring touch bases with talent representatives to unlock access for the Customer Team to major talent relationships and milestones. Team / Collaboration • Partners with cross functional teams including Services, Product, Strategy, Research, and Creator teams, to embed a creator and culture-first approach is at the forefront of everything we are building across the org. • Partners with cross functional teams to ensure a seamless campaign execution and service evolution. • Contributes to client conversations with a strong, informed POV on talent recommendations. Leadership • Acts as the internal expert on creator talent, when working with internal teams. Advise on best practices when working with different tiers or types of talent. • Builds and strengthen Later’s reputation within the talent ecosystem through consistent, high-quality partnerships. • Champions operational excellence and hold a high bar for performance across the Services team. Research/Best Practices • Stays ahead of platform shifts, monetization models, and compliance regulations (FTC, platform-specific rules). • Has a deep understanding of the regulations and requirements of clients in highly-regulated industries to ensure compliance as a core standard to every step of your work. • Continuously benchmarks industry best practices and apply insights to evolve Later’s talent partnership approach. • Experiments with new systems, processes, and partnership models to test-and-learn at scale. What success looks like: • Upholds high operational excellence, leading the organization of ongoing casting and trend-identification efforts. • Builds and maintains a differentiated network of creators and representatives that provides a competitive advantage. • Drives measurable impact on campaign success, client retention, and revenue growth. • Consistently identifies and secures high-impact creator talent that elevates campaign performance and client outcomes. • You excel at balancing campaign management, relationship management, and the creation and maintenance of operational workflows. • The cross functional team and customers view you as a trusted advisor on talent, who serves as a go to across verticals of talent and different types of talent integrations. • Establishes Later as a preferred partner for top-tier talent and their teams. What you bring: •