Senior Events Manager

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations: Austin, TX, About the Role The Americas Marketing Programs & Platforms team is seeking a Senior Events Manager to own Cloudflare's events across both the shows we sponsor and the events we host. You'll set the strategy for how Cloudflare shows up at the biggest stages in security, infrastructure, and developer technology, and you'll own complex, multifaceted Cloudflare-hosted event programs end to end: concept, content, production, and execution. This is not a logistics-only role, and it's not one flavor of event. Because our calendar is seasonal and fast-moving, you'll move fluidly between sponsoring another organization's event (our booth, speaking sessions, sponsorships, and activations) and hosting a full event ourselves. Equally important, you'll be the connective tissue between marketing and the field: making sure the sales organization knows where we'll be, why it matters, and exactly how to turn our presence into real conversations, pipeline, and revenue. And like everyone at Cloudflare, you'll approach the work as a builder, treating AI as a partner to automate the manual, ship faster, and make every event smarter than the last. What You'll Do Own Event Strategy & Portfolio • Own the end-to-end strategy, planning, and execution for Cloudflare's Tier 1 event portfolio across the Americas, spanning both events we sponsor (booth, speaking, sponsorships, activations) and events we host outright. • Build and manage the annual event portfolio, prioritization framework, and budget, making deliberate trade-offs between hosted and sponsored investments, and deciding where we show up and how big we go. • Define objectives for every event (brand, demand, pipeline, or customer expansion) and align cross-functional teams around them before work begins. Lead Hosted Events End-to-End • Own the full strategy and execution of complex, multifaceted Cloudflare-hosted event programs (conferences, summits, executive forums, workshops, and roadshows), from concept and agenda design through production, registration, run-of-show, and post-event follow-up. • Design the attendee experience across every facet: content and speaker programming, venue and floor plan, production/AV and streaming, registration and communications, and on-site operations. • Build the cross-functional team and run-of-show for each event, managing agencies, vendors, speakers, and internal stakeholders to deliver a polished, on-brand experience. • Own the hosted-event budget, timeline, and risk plan end to end, holding a high quality bar while shipping on schedule. Drive Sponsored Presence, Experience & Thought Leadership • Lead booth strategy and experience design on the expo floor: creative concept, floor plan, demos, staffing, swag, and lead capture — creating a presence that stands out in a crowded hall. • Drive our thought leadership motion: speaker submissions, session strategy, keynote/theater content, executive briefings, and customer story placement. • Negotiate and manage sponsorships and branding opportunities, and design activations and on-site moments that break through and earn attention. Activate the Sales Field • Build and run the field activation motion for every Tier 1 show and hosted event: pre-event briefings, target account mapping, meeting-booking playbooks, staffing plans, and post-event follow-up cadence. • Equip AEs, SDRs, SEs, and CSMs to make the most of our presence: pre-event outreach templates, at-show playbooks, demo scripts, and a meeting concierge for high-value accounts. • For hosted events, drive the right registrations and attendance against target accounts and pipeline goals, partnering with field marketing and Sales to turn invitations into engaged attendees. • Partner with Sales Operations and Marketing Operations to ensure lead capture, routing, and attribution are airtight, so every conversation is tracked and followed up. Prove Impact, Optimize & Build • Define and report on the KPIs that matter for each event: pipeline influenced, meetings booked, leads captured, registration and attendance, brand/sentiment lift, and speaker slots earned. Then turn the numbers into a clear ROI story for leadership. • Own vendor and agency relationships, production partners, and cross-functional contributors; manage timelines, contracts, and budget to the dollar across multiple simultaneous events. • Approach the work with an AI-native, builder'