Engineering Manager, Ads Experience

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. We are building the next generation of immersive advertising at Roblox. Our team sits at the core of the Roblox Ads ecosystem, serving billions of impressions while providing the critical infrastructure that connects global brands with our massive community of creators. We are seeking an Engineering Manager to lead the Ads Experience team, responsible for the full spectrum of our monetization experience: Advertiser Experience (Roblox Ads Manager), Brand Experience (Brand Ads & Integrations), and Publisher Experience (Creator Monetization & Commerce). Together these surfaces are the front door to advertising on Roblox, where a global brand, a solo developer, and everyone in between can connect their creativity with high-performing campaigns and earnings. As the Engineering Manager, you will own both the delivery and technical health of these products and the growth of a high-performing engineering team. You'll partner closely with Product, Design, and Data Science to make campaign creation fast and intuitive, brand integrations rich and safe, and creator monetization fair and transparent. You Will • Build and lead a team of high-caliber software engineers. You'll be responsible for hiring, performance management, career development, and fostering an inclusive, high-output team culture. • Own product and engineering for Roblox Ads Manager, setting the roadmap and owning the full stack from campaign setup and targeting to budget controls and real-time reporting across self-serve, programmatic, and agency. • Build and own the creator ad monetization experience: the tools creators use to run ads in their experiences, and the systems that track and pay out their earnings correctly and on time. • Own the full software development lifecycle for your team. Balance rapid product iteration with long-term technical health, ensuring high-quality features ship on schedule. • Provide technical guidance on system design and frontend/backend architecture, ensuring the products handle complex forecasting, campaign management, and real-time reporting at scale. • Apply AI across the ecosystem, from Gen AI for multi-modal creatives to intelligent assistants that help advertisers and creators set up, optimize, and troubleshoot their campaigns and monetization. • Collaborate deeply with Product Management, Design, and Data Science to define the product vision, and bridge the gap between business requirements and technical implementation. You Have • 8+ years of software development experience, with 2+ years of experience in people management (hiring and performance management). • Experience delivering customer-facing web products end to end, with a solid understanding of the Ad Tech stack, campaign management, reporting, creative, ad serving, measurement, and ad delivery. • Experience building campaign management systems used by ad ops teams, advertisers, and agencies. This includes campaign setup, trafficking, and lifecycle management across direct, programmatic, and self-serve channels. • Proven ability to deliver APIs and UIs for campaign creation, editing, flighting, targeting, and budget management across simple and complex campaign structures. • Strong background in distributed systems and high-availability backend services (Go, C#, or similar), and an understanding of modern frontend architectures (React/TypeScript). • A passion for mentoring engineers and a proven ability to manage performance, navigate complex organizational challenges, and build a cohesive team. • Experience driving engineering best practices, including code reviews, testing strategies, and incident management for high-scale systems. • The ability to think like a product owner while maintaining strong technical rigor. • BS, MS in Computer Science, Engineering, or equivalent experience. For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page. Annual Salary Range $295,250—$345,040 USD Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted). Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process. For US based roles only, please note the Company may not be able to employ candi