Senior Product Marketing Manager, Personalization

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. About the team and role: We’re looking for a Senior Product Marketing Manager to own the core narrative and innovation for Klaviyo Personalization, which helps brands turn first-party customer data into more relevant, higher-converting experiences across every channel. Personalization combines predictive models and AI, including Predicted CLV, RFM, Next Best Product, personalized send time, audience optimization, and personalized content and offers, and puts them to work in segments, flows, and campaigns. As Klaviyo leads the shift to AI-driven, autonomous marketing, Personalization is a key differentiator and growth priority. You’ll be the dedicated PMM partner to the Personalization product team. You’ll shape the roadmap with market and customer insight, lead launches that drive adoption, attach, and revenue, and turn complex data science into clear, compelling value for marketers and executives. You’ll work closely with Platform PMM, Integrated Marketing, Sales, Customer Success, Enablement, and GTM Ops to bring it to market. If you love making complex technology simple, thrive in a fast-paced, high-growth environment, and want to show how intelligent, personalized experiences drive growth, this role is built for you. How you'll make a difference: • Positioning & Storytelling: Define the value proposition, messaging, and positioning for Personalization and its place in Klaviyo’s broader platform and AI narrative. • Product Launches: Lead go-to-market strategy and launch plans for new features and packaging, aligning Product, Sales, Customer Success, Enablement, Integrated Marketing, Support, and GTM Ops. • Packaging & Pricing: Partner with Product on how Personalization is packaged relative to the core platform, making it easy to buy, sell, and expand. • Roadmap Influence: Be the voice of the customer and market with Product; synthesize research, beta feedback, win/loss data, and field input to shape priorities. • Adoption & Revenue Growth: Develop campaigns, proof points, ROI models, and cross-sell playbooks that drive attach, usage, and retention. • Sales Enablement: Build GTM assets (decks, one-pagers, ROI calculators, demos, training) and serve as the Personalization SME for Sales, Customer Success, and Partners. • Customer Evidence & Thought Leadership: Develop customer stories, benchmarks, and data-driven content that show the impact of personalization, and represent Klaviyo at events and with analysts and press. • Measurement: Define success metrics for launches and programs, report on results, and iterate. • Performs other related duties as assigned to support the K:Marketing PMM organization and the Personalization business. Who you are: • 5+ years of experience in B2B SaaS product marketing, with a track record of leading successful product launches from positioning through adoption. • Experience marketing data-, analytics-, or AI/ML-driven products, and the ability to turn technical concepts into clear, differentiated messaging for marketers and executives. • Marketing technology and/or e-commerce experience is a significant plus. • Examples of great positioning and messaging that cut through the noise and differentiated your product or service. • Know what great work looks like: you bring proven launch frameworks and playbooks, and know when to create your own to move fast. • Strong analytical skills, with comfort using data to size opportunities, measure impact, and tell a persuasive story. • Excellent verbal and written communication and presentation skills, including with senior leaders. • Excellent cross-functional collaboration and influence skills; able to lead without authority across Product, Sales, Marketing, and Customer Success. • Strong organizational skills and attention to detail, with the ability to prioritize and meet deadlines across multiple concurrent workstreams. • Curiosity about customers and a passion for going deep into a technical product. • Love and thrive in a fast-paced, dynamic environment. Education and Experience: • Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience. • At least five years of related experience required, including product marketing at a software company. • Experience with sales enablement and working with Sales and Customer Success teams is preferred. • Experience with AI/ML, analytics, CDP, or marketing automation products is preferred. Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location. In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Your recruiter can provide more details about the specific salary/OTE