Growth Manager - Postpaid

About Us: Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology. About the team: Paytm is witnessing a broad growth across our platform as we continue to register increased adoption of our Recharges & Utility products. The business is driven by data science and analytics, providing data driven solutions. It's one of the core business category of Paytm. About the Role: We’re looking for a high-agency, execution-focused Growth Manager to drive scalable and sustainable growth for Paytm Postpaid. This is a hands-on role centered on owning and running growth campaigns end-to-end, from increasing awareness and reach, to improving conversion, retention, and monetization. You will own campaign execution end-to-end, while staying close to key business questions such as: * Where is the funnel leaking? * Which cohorts are behaving differently? * What are the biggest levers to grow loan disbursals? * Which user journeys or product flows are broken or inefficient? If you enjoy owning campaigns end-to-end, working at the intersection of marketing, product and user behavior, and care about solving real-world problems for India’s consumers, we’d love to hear from you. Key Responsibilities: * Own end-to-end planning and execution of growth campaigns across channels (in- app, push, SMS, email) to drive Postpaid awareness, activation, and usage. * Discover and define user cohorts that behave differently (e.g., by credit score availability, session intensity, geography, product interaction) * Identify opportunities to increase visibility (impressions), CTR, conversion, and engagement using experiments, segmentation, and campaign innovation. * Run and evaluate growth experiments (A/B tests, control groups) to find what works,and scale it through campaigns. * Partner with Product and Business teams to improve in-app journeys, address drop-offs, and reduce friction in loan application flow. * Own and drive CLM / CRM campaigns end-to-end — from strategy and creative briefing to deployment, monitoring, and course-correction — for retargeting, education, and engagement, always with a lens of outcome-based impact. * Use tools like SQL and Looker to build dashboards and track campaign and funnel performance at a high level. * Continuously track funnel health, campaign effectiveness, and market trends to propose new strategic bets. * Use AI to FastTrack ops, improve efficiency and unlock growth. Requirements: * 4 to 6 years of experience in a growth, campaign management, or product marketing role, preferably in fintech, e-commerce, or consumer tech. * Working understanding of user funnels, segmentation, and basic attribution — enough to use data to inform campaign decisions. * Hands-on experience with analytics tools like SQL, Looker, or Amplitude; and engagement tools like CleverTap or MoEngage. * Ability to generate and test hypotheses using data, and translate insights into product or marketing actions. * Comfortable working cross-functionally with design, content, product, analytics, and business teams. * Excellent problem-solving skills, structured thinking, and a bias toward experimentation and measurement. * Self-starter with the ability to thrive in a fast-paced, ambiguous environment. Bonus Skills: * Working knowledge of Figma or other design tools to create quick mocks and iterate fast with content/design teams * Experience in lending, banking, or regulated products * Strong storytelling skills, ability to synthesize data and findings into clear growth narratives Why join us 1. A collaborative output driven program that brings cohesiveness across businesses through technology. 2. Improve the average revenue per use by increasing the cross-sell opportunities. 3. A solid 360 feedback from your peer teams on your support of their goals. 4. Respect, that is earned, not demanded from your peers and manager. Compensation: If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!