Product Marketing Manager, Advertising

ABOUT THE TEAM OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and customer-aligned monetization models, and drive awareness, adoption, and usage across OpenAI’s products and platform. We take a data-driven approach to understand markets, develop monetization strategies, and uncover customer needs that shape product strategy and messaging. We partner closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to deliver a cohesive end-to-end customer experience and lead go-to-market efforts for new product launches across channels. ABOUT THE ROLE We’re looking for a Product Marketing Manager, Advertising to bring together advertiser insights, market understanding, and product knowledge to shape positioning, inform product priorities, and deliver go-to-market initiatives that drive adoption and measurable business impact. You’ll work closely with Product, Engineering, Sales, and Partnerships to understand advertiser needs, translate complex AI capabilities into clear customer value, and bring new products and features to market. This role is ideal for someone who combines strategic thinking with hands-on execution, independently navigates ambiguity, and brings cross-functional partners together to deliver results. IN THIS ROLE YOU WILL: - Define the product and marketing strategy for a component of OpenAI’s advertising business in partnership with cross-functional partners - Develop a deep understanding of advertisers through customer research, market analysis, and competitive insights, identifying opportunities to improve positioning, adoption, and product-market fit. - Own positioning and messaging for your product area, translating complex capabilities into compelling narratives for different advertiser audiences and use cases. - Partner with Product and Engineering to bring advertiser needs and market insights into roadmap discussions and product decisions. - Develop and drive go-to-market plans for new products and features, owning marketing execution from planning through launch and ongoing adoption. - Create advertiser-facing content and sales enablement materials, including product narratives, sales decks, one-pagers, FAQs, and launch communications. - Partner with Sales, Partnerships, Data Science, and Analytics to define success metrics, assess launch and adoption performance, and turn findings into improvements. - Surface advertiser concerns and launch risks related to performance, safety, policy, and trust, working with the relevant teams to address them in launch plans and customer communications. - Align cross-functional partners around priorities, responsibilities, and timelines, making thoughtful tradeoffs and resolving blockers within your initiatives. - Build repeatable approaches to launches, messaging, and enablement, sharing learnings and mentoring peers to improve the team’s storytelling and execution. YOU MIGHT BE A GREAT FIT IF YOU… - Have experience independently developing product and marketing strategies and bringing products to market, particularly in advertising, marketing technology, platforms, or data and AI. - Have experience in structured problem solving environments including but not limited to strategy/management consulting, investment banking, corporate strategy and venture capital - Understand advertiser goals and the advertising ecosystem, including measurement, targeting and relevance, creative, auctions, and performance tradeoffs. - Can turn customer research and market insights into clear positioning, actionable go-to-market plans, and recommendations that inform product priorities. - Communicate clearly and persuasively, translating technical concepts into differentiated customer value for a range of audiences. - Use qualitative and quantitative evidence—including customer interviews, surveys, adoption data, and experiments—to make decisions and improve results. - Bring structured problem solving and strong judgment to ambiguous challenges, independently setting priorities and managing initiatives from strategy through execution. - Build effective partnerships across Product, Engineering, Sales, and other teams, influencing decisions and driving alignment without formal authority. - Enjoy improving how teams work, sharing your expertise, and helping peers strengthen their craft. About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf. Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history ma