Assistant Manager - Performance Marketing

What You will Do Seller Acquisition & Channel Ownership • Own and scale seller acquisition across performance marketing channels (Google, Meta, affiliates, etc.) • Drive high-quality seller sign-ups with a focus on downstream activation and retention • Optimize campaigns for cost-efficient acquisition (CAC) while maintaining seller quality benchmarks Funnel Optimization (Signup → Activation → First Success) • Improve seller funnel metrics such as signup → KYC completion → catalog upload → first order • Identify and reduce drop-offs across onboarding journeys • Work closely with product and lifecycle teams to improve conversion rates Experimentation & Growth • Run structured experiments across audiences, creatives, landing pages, and funnel interventions • Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting • Test and scale new channels, formats, and campaign strategies Performance & Efficiency Management • Monitor and optimize key metrics such as CAC, activation rate, payback period, LTV/CAC, CVR, CTR, CPM • Manage budget allocation across channels to maximize incremental seller growth • Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns Insights & Analytics • Analyze seller cohorts by category, geography, quality, and lifecycle stage • Derive insights on seller behavior to improve targeting and messaging • Build frameworks for incrementality and attribution for seller acquisition Cross-functional Collaboration • Partner with product, analytics, design, and category teams to align growth efforts • Influence onboarding experience, landing pages, and communication strategy based on performance insights What Will You Need • 3+ years of experience in performance marketing, preferably in consumer internet, e-commerce, or app-based businesses • Strong hands-on expertise in Meta Ads & Google Ads, along with a solid understanding of incrementality frameworks • Strong understanding of key growth and performance metrics such as CPM, CTR, CTI, hook rate, CAC, reach, frequency, and attribution models • Proficiency in Excel/Google Sheets; working knowledge of SQL or analytics tools is a plus • Familiarity with seller or partner acquisition funnels is a plus • Strong analytical thinking with a structured, problem-first approach and a bias for action • Ability to operate with high ownership in a fast-paced environment • A strong growth mindset with a passion for experimentation, learning, and continuous improvement • Clear and effective communication skills, with the ability to work cross-functionally and collaboratively About us Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities. Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India. Our Mission Democratising internet commerce for everyone — Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online. We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market. Today, sellers nationwide are growing their businesses by tapping into Meesho’s large and diverse customer base, state-of-the-art tech infrastructure, and pan-India logistics network through trusted third-party partners. Affordable, relatable merchandise that mirrors local markets has helped us connect with internet users and serve customers across urban, semi-urban, and rural India. Our unique business model and continuous innovation have established us as a part of India’s e-commerce ecosystem. Culture and Total Rewards Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprise a comprehensive set of elements — monetary, non-monetary, tangible, and intangible. Our 9 guiding principles, or "Mantras," are the backbone of how we operate, influencing everything from recognition and evaluation to growth discussions. Daily rituals and processes like “Problem First Mindset,” “Listen or Die,” our Internal Mobility Program, Talent Reviews, and Continuous Performance Management embody these principles. We offer competitive compensation — both cash and equity-based — tailored to job roles, individual experience, and skill, along with employee-centric benefits and a supportive work environment. Our holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness. This includes extensive medical insurance for employees and their families, wellness initiatives like telehealth, wellness events, and fitness-related perks. To support work-life balance, we offer generous leave policies, parental support, retirement benefits, and learning and development assistance. Through personalized recognition, gratitude for stretched work, and engaging activities, we promote employee delight at the workplace. Additional benefits such as salary advance support, relocation assistance, and flexible benefit plans further enrich the Meesho experience. At Meesho, we are committed to creating an inclusive and accessible workplace where every individual can thrive. In compliance with the Rights of Persons with Disabilities Act, 2016, we uphold the following principles: Equal Opportunity: We ensure that employment opportunities are never denied on the grounds of disability if the candidate is otherwise competent to perform the job. Accessible Workplace: Our facilities are designed to be fully accessible, with amenities and assistive devices provided to support differently abled individuals in their work. Inclusive Hiring Process: We adopt a transp